Les 10 meilleurs conseils Fiverr que j'aurais aimé connaître quand j'ai commencé | Comment bien se classer et obtenir des commandes
Table of Contents
- Introduction
- Tip 1: SEO
- Tip 2: Thumbnail
- Tip 3: Introduction Video
- Tip 4: Thumbnail Dimensions
- Tip 5: Multiple Gigs
- Tip 6: Complete Profile
- Tip 7: Fiverr Courses
- Tip 8: Raise Your Price
- Tip 9: Maximize Client Orders
- Tip 10: Title, Description, and Response Rate
- Bonus Tip: Buyer Requests
👉 Tip 1: SEO
Optimizing your Fiverr gig for search engines is crucial for increasing your visibility and getting orders. To start, focus on narrowing down your keywords and targeting less competitive subcategories. Avoid broad keywords with high competition, as it will be difficult to rank against established sellers. Instead, find specific keywords that have a decent demand but less competition. For example, instead of using "logo design," consider targeting "Discord logo," which may have fewer competitors. Remember to research the current demand for your chosen keywords and adjust your gig accordingly.
👉 Tip 2: Thumbnail
When creating your gig thumbnail, it's essential to understand how it will appear on the Fiverr platform. Fiverr has specific recommendations for thumbnail dimensions, and you need to ensure that your thumbnail fits within these guidelines. Make sure your thumbnail is not cut off from the sides and that it displays your gig effectively. You can either add white bars outside the recommended frame size or adjust your image to fit the frame without any cut-offs. Taking the time to create a visually appealing and properly sized thumbnail will make your gig stand out among competitors.
👉 Tip 3: Introduction Video
Having an introduction video for your gig is highly recommended, even if your service doesn't necessarily require one. A high-quality video can make a significant impact on potential buyers and increase their trust in your skills. For video editing services, showcase a wide range of your abilities to appeal to different customers. For other services, find a unique way to demonstrate your skills or present previous work. Remember, videos with your face and voice build trust and give buyers a reason to choose your gig.
👉 Tip 4: Thumbnail Dimensions
Properly sizing your gig thumbnail is crucial to ensure it displays correctly on the Fiverr platform. Fiverr has specific recommendations for thumbnail dimensions, but simply creating an image with those dimensions may result in your thumbnail being cut off. To bypass this issue, follow Fiverr's recommended dimensions, and adjust your image accordingly. You can either add white bars outside the recommended frame size or make your image fit the frame while keeping the essential elements within the displayed area.
👉 Tip 5: Multiple Gigs
When starting on Fiverr, take advantage of the opportunity to open multiple gigs. As a new seller, you are allowed up to seven gigs, and it's beneficial to create as many as possible. Find different keywords within your niche and create individual gigs for each. By diversifying your gigs, you increase your chances of attracting buyers and finding success. After a week or two, analyze the performance of your gigs and focus on the ones that perform the best. Replace the underperforming gigs with similar ones to maximize your chances of success.
👉 Tip 6: Complete Profile
A complete and well-organized profile is essential for attracting buyers and demonstrating your professionalism. Fill in every section of your profile, from your bio to your skills and education. Take the time to write a compelling description that highlights your expertise and what makes your service unique. Look at successful competitors for inspiration, but ensure your description represents your own voice and style. Additionally, consider adding certifications to your profile by completing relevant online courses, which will show buyers that you are dedicated to your craft.
👉 Tip 7: Fiverr Courses
Enrolling in Fiverr courses can be beneficial in two ways. First, it allows you to learn valuable skills and techniques related to your gig's niche. Second, completing these courses and getting certified demonstrates your commitment and professionalism to both buyers and the Fiverr algorithm. Fiverr offers a range of courses on various topics, and you can select the ones most relevant to your services. Completing a course and earning a certificate adds credibility to your profile and increases your chances of attracting buyers.
👉 Tip 8: Raise Your Price
While it may be tempting to set low prices when you start on Fiverr, it's important to find the right balance. Setting your prices too low may make you appear unprofessional or of lower quality to potential buyers. Instead, aim to set your prices just below your competitors' prices. This way, you can attract buyers while still maintaining a fair rate. Remember, buyers often equate low prices with low quality, so finding the right pricing strategy is crucial.
👉 Tip 9: Maximize Client Orders
Once you start getting orders, your goal should be to maximize the number of orders from each client. Provide exceptional service, communicate promptly, and deliver exactly what the client wants. By exceeding their expectations, you increase the chances of getting multiple orders from the same client. Repeat customers not only improve your revenue but also send positive signals to the Fiverr algorithm. Their orders and positive reviews contribute to higher rankings and more exposure for your gig.
👉 Tip 10: Title, Description, and Response Rate
Having a compelling title and well-written description is vital for attracting buyers. Use relevant keywords in your title to improve your gig's search engine optimization. In your description, clearly communicate what you offer and why buyers should choose your gig over others. Keep your description organized, easy to read, and professional. Additionally, maintaining a high response rate demonstrates your promptness and professionalism. Aim to respond to messages quickly, ideally within one hour, and keep your response rate and completion rate as close to 100% as possible.
👉 Bonus Tip: Buyer Requests
Don't overlook the "Buyer Requests" section on Fiverr. This feature allows potential buyers to post specific requests, and sellers can send offers to win them as clients. While the number of requests may vary depending on your niche, it's worth regularly checking this section for opportunities. Craft personalized messages that showcase your expertise and convince the buyer to choose your offer. Even if the success rate is low, landing a client through the Buyer Requests feature can contribute to your overall success on Fiverr.
🌟 Highlights:
- Effective SEO strategy to improve gig visibility
- Properly size and optimize gig thumbnails
- Create high-quality introduction videos to showcase skills
- Utilize multiple gigs to target different keywords
- Complete your profile and add relevant certifications
- Enroll in Fiverr courses to enhance skills and credibility
- Set competitive prices to attract buyers
- Maximize client orders through exceptional service
- Craft compelling titles, descriptions, and maintain a high response rate
- Explore opportunities in the Buyer Requests section for additional clients
FAQ:
Q: How important is SEO on Fiverr?
A: SEO is crucial for ranking higher on Fiverr and increasing gig visibility. Without proper optimization, it will be challenging to attract buyers and receive orders.
Q: How can I make my gig stand out from competitors?
A: Focus on creating visually appealing thumbnails, providing exceptional service, and maintaining prompt communication with buyers. Delivering high-quality work and exceeding expectations will make your gig stand out.
Q: Should I raise my prices on Fiverr?
A: While starting with lower prices can help attract buyers, it's crucial to find the right balance. Setting your prices too low may lead to buyers questioning the quality of your service. Gradually raising your prices can position you as a professional and increase your earnings.
Q: How can I maximize client orders on Fiverr?
A: To increase the chances of getting repeat orders, focus on delivering outstanding service, being responsive, and going above and beyond to meet client expectations. Providing a positive experience will encourage clients to order from you again.
Q: What should I include in my gig title and description?
A: Your gig title should include relevant keywords that accurately describe your service. In your description, highlight your skills, expertise, and what makes your gig unique. Be clear and concise, and ensure your description reflects your professionalism.
Resources:
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