Trouver des mots-clés pour KDP en 10 minutes
Table of Contents:
- Importance of Keywords for KDP
- Finding Keywords for KDP 3.1 Building a List of Descriptive Words 3.2 Using DS Amazon Quick View 3.3 Searching with Auto Suggest 3.4 Analyzing Keyword Search Volume and Competition 3.5 Cleaning Up the Keyword List
- Organizing Keywords
- Using Publisher Rocket as an Alternative
Finding Keywords for KDP: A Quick and Effective Process 📚
Keywords play a crucial role in the success of your books on Kindle Direct Publishing (KDP). They are instrumental in increasing discoverability and attracting potential readers to your book. In this article, we will explore a quick and effective process to find the right keywords for your KDP books in less than 10 minutes. While it may take more time to find high-quality keywords, this article will focus on a concise approach to guide you through the process. So, let's dive in and unlock the secrets of effective keyword research for KDP success.
Importance of Keywords for KDP 🎯
Before we delve into the process of finding keywords, let's understand why keywords are so crucial for KDP success. While keywords alone may not directly sell your books, they significantly aid in increasing your book's discoverability. Keywords act as the pathway for potential readers to find your book amidst the vast sea of content available on the Kindle store. However, it is important to note that keywords are not a substitute for a compelling book cover, an enticing book description, and captivating content. These elements work together to attract readers and convert them into buyers.
Now that we understand the significance of keywords, let's explore a step-by-step process to find the best keywords for your KDP books.
1. Building a List of Descriptive Words 📝
To begin your keyword research, start by listing words that accurately describe your book. Imagine someone asking you to describe your book in a few words. Jot down these words without overthinking. This initial list will serve as a starting point to stimulate your creativity and kickstart your research process. Don't worry, you'll discover more relevant keywords as you proceed.
2. Using DS Amazon Quick View 🧐
DS Amazon Quick View is a convenient browser extension that displays product details from a book directly in the search results. Install this free tool in your browser (the free version works perfectly fine) and enable it for incognito mode. By using incognito mode, you can avoid personalized search results that may hinder your keyword research. This way, you will get broader and unbiased search results, similar to what a new customer visiting Amazon would see.
3. Searching with Auto Suggest 📋
Now it's time to leverage Amazon's auto-suggest feature. Type in each word from your keyword list, one by one, into the Amazon search bar, and observe the auto-suggestions that appear. Take note of any relevant keywords suggested by Amazon that align with your book's title and content. Remember, only select keywords that truly reflect your book's essence to avoid confusing potential readers.
4. Analyzing Keyword Search Volume and Competition 🔎
Once you have a list of auto-suggested keywords, it's time to evaluate their search volume and competition. Search each keyword on Amazon and pay attention to the number of products associated with that keyword, displayed in the top left corner of the page. Ideally, you want to focus on keywords that have a moderate level of competition. If the keyword has significantly high search volume but an average best seller rank (ABSR) above 100,000, it may be too competitive to rank well for that particular keyword. Look for keywords with a reasonable number of associated products and an ABSR between 10,000 and 100,000. This indicates a good balance between demand and competition.
5. Cleaning Up the Keyword List ✂️
After conducting your research, you should have a substantial list of keywords. Now, it's time to separate the truly valuable keywords from the rest. Identify the top one to four keywords that you will use as is in the seven backend keyword slots of your book on KDP. These slots are essential for improving your book's discoverability within Amazon's search engine. For the remaining keywords, organize them into groups based on their relevancy and overlapping themes. These groups will help you create cohesive and comprehensive keyword combinations for your book.
6. Organizing Keywords 🗂️
To keep your keyword research organized, create a spreadsheet or a Microsoft Word document to list and track the keywords you've gathered. Document the date of your research, the keywords used for combinations, and any relevant associations. This information will be valuable for future troubleshooting or ensuring the ongoing relevancy of your chosen keywords on Amazon.
7. Using the Leftovers 🌟
Don't let any of your valuable keywords go to waste. Incorporate the remaining keywords from your research into various areas such as your book description, author bio, A+ content, and all other sections where you have a presence on Amazon. Remember to personalize your author bio for each book to enhance search engine optimization and maximize your listing's visibility.
Publisher Rocket: An Alternative Approach ⚡
While the process outlined above provides a manual and effective way of finding keywords, a faster and more efficient alternative is to use keyword research software like Publisher Rocket. This powerful tool eliminates the need for the first five steps mentioned earlier, allowing you to streamline your keyword research process. To learn more about Publisher Rocket and its features, visit daylinks.com for detailed information and case studies.
Finding the right keywords for your KDP books is crucial for maximizing discoverability and increasing book sales. By following the step-by-step process outlined in this article, you can effectively research and identify the most relevant keywords for your books. Remember that keyword research is an ongoing process, and regular updates and optimizations will help maintain your book's visibility on the Kindle store. So, start implementing these strategies today and watch your books soar to new heights of success on KDP.
- Learn a quick and effective process for finding keywords for KDP books.
- Understand the importance of keywords in increasing discoverability.
- Build a list of descriptive words to stimulate creativity.
- Utilize DS Amazon Quick View browser extension for convenient product details.
- Leverage Amazon's auto-suggest feature to discover relevant keywords.
- Analyze keyword search volume and competition to choose the right keywords.
- Clean up your keyword list and organize keywords for cohesive combinations.
- Use the remaining keywords in different sections of your Amazon listing.
- Consider using Publisher Rocket software for a faster keyword research process.
- Regularly update and optimize your keywords for ongoing success.
FAQ Q&A: Q: Are keywords the only factor that determines book sales on KDP? A: No, keywords are an important factor in increasing discoverability, but factors like book cover, description, and content also play a significant role in converting readers into buyers.
Q: Should I focus only on keywords with high search volume? A: Not necessarily. It's important to strike a balance between search volume and competition. Keywords with moderate search volume and manageable competition are often more effective for book discoverability.
Q: Can I use the same root keyword in multiple backend keyword slots? A: While it's not recommended, you can use the same root keyword in multiple slots if it helps to cast a wider net and accurately describe different aspects of your book.
Q: Is it necessary to regularly update and optimize my keywords? A: Yes, keyword research is an ongoing process. Regular updates and optimizations ensure that your book remains visible in Amazon's search engine and attracts potential readers.
Q: What is the benefit of using Publisher Rocket software? A: Publisher Rocket is a powerful tool that streamlines the keyword research process by eliminating several manual steps. It provides valuable insights and data to help you find the most relevant keywords for your KDP books efficiently.
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