Boost Your Press Release Campaigns with iFramed Money Pages

Table of Contents

1. Introduction
2. Pros and Cons of Iframing the Target Money Page
3. The Potential Cannibalization Issue with Iframed Money Pages
4. The Importance of Topical Trust Flow in Link Building
5. Using Branded Assets for Iframing Money Pages
6. The Safety and Effectiveness of Using Brand Anchors in Linking
7. The Problem with Directly Linking Press Releases to Money Sites
8. Using Google Business Website as a Buffer for Press Releases
9. The Process of Linking from Press Releases to Google Business Posts
10. The Importance of Topical Relevance in Link Building

📝 The Potential Cannibalization Issue with Iframed Money Pages

Iframing has long been a topic of debate among SEO professionals when it comes to running press release campaigns. Some marketers wonder if it would be a good idea to iframe the target money page along with a URL, while others prefer to avoid iframing money sites altogether. As an experienced SEO expert, I have encountered the problem of potential cannibalization when iframing money pages into other properties.

I have witnessed instances where embedding a money page into a rebuilt site resulted in the cannibalization of the money page. For example, if the money site page was originally ranking in the fifth position on page one, embedding it into a custom rebuild with relevant content and clean metrics caused the money site page to disappear from the first page of Google. This is a clear indication that the rebuilt domain replaced or cannibalized the money page.

To mitigate this issue, I no longer iframe money pages except in certain cases where branded entity assets are involved. For instance, I recommend iframing the money page into the ID page or the organization page of platforms like Press Advantage, or into a branded entity asset like the G site. These branded assets serve as a buffer and help avoid potential cannibalization problems.

📝 The Importance of Topical Trust Flow in Link Building

In link building, topical trust flow plays a crucial role in determining the relevance and value of a link. Trust flow values, in and of themselves, may not be significant indicators of relevance. What truly matters is the topical trust flow, which refers to the alignment between the topical categories of the linking page, the target page, and the referring domain.

Google's algorithm utilizes natural language processing (NLP) to identify and categorize the topical relevance of pages and domains. It looks for a relevance match between the referring page, the target page, and the referring domain. If there is a partial or complete match in topical categories across these three elements, the link is considered valuable and provides meaningful results.

On the other hand, if there is no topical relevance match, the link is devalued by Google and may not contribute any significant value. This is why it is crucial to focus on building links that are topically relevant at both the page and domain levels. Traditional metrics like UR DR and Pada ratings are less relevant in the semantic web era, where topical relevance takes precedence.

📝 Using Branded Assets for Iframing Money Pages

When it comes to iframing money pages, it is essential to consider the use of branded assets. Iframing money pages into other branded assets, especially tier one entity assets, can provide a safer and more effective approach. By embedding the money page into a branded entity asset, such as the Google Business website or Google Business map, you minimize the risk of cannibalization and ensure that the money site page remains unaffected.

I have personally shifted my focus towards iframing money pages into branded entity assets and have observed positive results. Branded assets, with their established credibility and relevance, act as a protective layer for the money page. However, it is important to exercise caution and ensure that the relevance between the money page and the branded entity asset is maintained.

📝 The Safety and Effectiveness of Using Brand Anchors in Linking

When linking to your money site, I highly recommend using brand anchors, especially when there is a need to preserve the safety and effectiveness of the link profile. Brand anchors, which include the name or brand of your website, are considered safe by search engines and help establish authority and credibility.

Using brand anchors helps diversify your anchor text profile and avoids over-optimization or potential penalties associated with using exact match or keyword-rich anchors. By using brand anchors, you create a natural and organic linking profile that search engines view favorably.

It is important to strike a balance between using brand anchors and incorporating targeted keywords or location modifiers in your anchor text strategy. This combination allows you to maintain relevancy while ensuring a diverse and natural link profile.

📝 The Problem with Directly Linking Press Releases to Money Sites

Directly linking press releases to money sites can raise several concerns and potential issues. Unlike other industries where press releases might have domain relevance, most press release platforms do not have categories that align closely with the topical categories of your target site.

This lack of topical relevance between press release platforms and your money site can result in limited value and effectiveness. Google's algorithm places high importance on topical relevance, and without this alignment, the links from press releases may be devalued or completely ignored.

Therefore, it is advisable to avoid linking press releases directly to your money site. Instead, it is recommended to use your Google Business website as a buffer. The Google Business website acts as a bridge between organic and maps, providing a safer and more effective way to leverage press releases for SEO purposes.

📝 Using Google Business Website as a Buffer for Press Releases

To leverage press releases effectively while avoiding the potential pitfalls of direct links to money sites, consider using your Google Business website as a buffer. The Google Business website serves as an intermediary platform that allows you to control the flow of link equity and relevance.

When publishing a press release, rather than linking directly to your money site, link to your Google Business post. This post should summarize the content of the page you are promoting and contain the relevant keywords. By linking to the Google Business post, you establish topical relevance and ensure that the link carries value.

In addition to linking to the Google Business post, it is advisable to include a second link in the press release. This second link can be to your Google Maps share URL or a Google Business Review share URL. These additional signals contribute to the overall relevance and authority of your online presence.

📝 The Process of Linking from Press Releases to Google Business Posts

The process of linking from press releases to Google Business posts involves several steps that ensure topical relevance and maximize the impact of the press release. Here is a simplified outline of the process:

1. Identify the target page or post on your money site that you want to promote.
2. Create a Google Business post that summarizes the content of the target page or post. Ensure that the keyword is included in the first line of the post.
3. Publish the Google Business post and wait for it to appear on the Google Business website.
4. Copy the URL of the Google Business post as the target URL for your press release.
5. In the press release, link the exact match keyword anchor to the Google Business post URL. This link establishes topical relevance and carries the main value.
6. Include a second link in the press release, linking to either the Google Maps share URL or a previous press release in a silo. This second link provides additional signals and strengthens the topical relevance.

By following this process, you can leverage the power of press releases while maintaining control over topical relevance and ensuring the maximum impact of your SEO efforts.

📝 The Importance of Topical Relevance in Link Building

The concept of topical relevance is crucial in modern link building. With the advancement of Google's algorithm and the increasing importance of semantic search, having topically relevant links has become paramount.

In the semantic web era, traditional metrics like UR DR and Pada ratings are no longer sufficient indicators of link value. Instead, Google's algorithm relies on natural language processing to determine the relevance of links. Links that lack topical relevance or have no relevance at the page or domain level are devalued or ignored.

To build effective and valuable links, focus on establishing topical relevance across all elements: the referring page, the target page, and the referring domain. By ensuring a partial or complete match in topical categories, you enhance the value and impact of your links.

Moving forward, prioritize topically relevant link building strategies to maximize the SEO benefits and improve your website's visibility and authority.

Highlights:

• Iframing money pages can lead to potential cannibalization issues, causing a loss in rankings.
• Topical trust flow is crucial in link building as it determines the relevance and value of a link.
• Using branded assets as buffers for iframing money pages helps protect against cannibalization.
• Brand anchors provide a safer and more effective linking strategy by establishing credibility.
• Directly linking press releases to money sites may result in devalued or ignored links.
• Leveraging the Google Business website as a buffer for press releases ensures topical relevance and maintains link value.