Boost Your Website Rankings with These Simple and Affordable SEO Techniques

Boost Your Website Rankings with These Simple and Affordable SEO Techniques

Table of Contents

  1. Introduction
  2. Using Emojis in Page Titles
  3. Using Synonyms for Your Main Keyword
  4. Incorporating Videos in Your Article
  5. Optimizing Old Content
  6. Stealing Ideas from Competitors
  7. Internal Linking for Pages Not Indexed
  8. Using Schema Markup
  9. Conclusion

7 Easy and Cheap SEO Tricks to Improve Your Website Rankings 👀

Introduction {#introduction}

Hello everyone and welcome to another edition of the Building Online Empires podcast! Today, we're going to discuss seven easy and cheap SEO tricks that can significantly improve your website rankings. Many customers often ask if they need to add more content or focus on backlink building, but there are quick strategies that can have a huge impact on your site's rankings. So, let's dive in and explore these tricks that can boost your website's visibility in search results.

1. Using Emojis in Page Titles {#using-emojis-in-page-titles}

🎯 Potential Impact: Increased Click-through Rates

One less common but effective strategy supported by Google is the use of emojis in page titles. These titles appear in Google search results, and although Google doesn't always show emojis (especially if they're deemed irrelevant or spammy), they can grab attention and increase click-through rates. For instance, adding an emoji next to your targeted keyword can make your article stand out and attract more visitors. To use emojis in your page titles, you can visit websites like to find a variety of icons with corresponding HTML codes. Simply copy the code and paste it into your title to start using emojis effectively.

2. Using Synonyms for Your Main Keyword {#using-synonyms-for-your-main-keyword}

🎯 Potential Impact: Improved Article Relevance

When targeting specific keywords, it's crucial to prioritize keyword density and usage. However, using the same keyword repeatedly may sound unnatural and reduce user engagement. To address this, consider incorporating synonyms or related keywords into your content. Not only does this make your article more attractive and engaging to readers, but it also helps search engines like Google better understand the context and relevance of your content. Remember to maintain a balance between using primary keywords and related terms, ensuring your text remains readable and natural.

3. Incorporating Videos in Your Article {#incorporating-videos-in-your-article}

🎯 Potential Impact: Enhanced Engagement and Search Visibility

Video content has gained immense popularity, accounting for a significant portion of internet traffic. Incorporating videos into your articles can boost engagement and improve search visibility. Consider producing how-to videos or informational videos relevant to your article's topic. When uploading your videos on platforms like YouTube, ensure you use descriptive keywords in the title and description, increasing the chances of higher rankings. Additionally, creating a video sitemap specific to your articles via tools like Rank Math or Yoast can help Google index your video content more effectively.

4. Optimizing Old Content {#optimizing-old-content}

🎯 Potential Impact: Higher Rankings for Existing Content

In some cases, you may already have a substantial amount of content on your website but aren't achieving the desired traffic levels. This is where optimizing your old content becomes crucial. Identify articles that are currently ranking on page two or three of Google's search results and prioritize optimizing them for improved rankings. Utilize tools like or Surfer SEO to analyze how your articles compare to competitor content ranking in the top 20 search results. Enhance your existing articles by adding more sections, optimizing your word count, including relevant images, and obtaining backlinks to related content. By optimizing your old content, you can elevate your rankings and attract more organic traffic to your site.

5. Stealing Ideas from Competitors {#stealing-ideas-from-competitors}

🎯 Potential Impact: Improved Content Targeting and Rankings

If you're not achieving the desired rankings for your targeted keywords, it's time to take a closer look at your competitors' content. Analyzing your competitors' articles can provide valuable insights and uncover content gaps you can target to boost your rankings. Tools like Ahrefs or SEMrush allow you to identify competitors within your niche and discover keywords they are ranking for that you are not. By writing articles targeting these keywords with better content quality and leveraging your higher domain authority, you can outrank your competitors and secure higher search result positions.

6. Internal Linking for Pages Not Indexed {#internal-linking-for-pages-not-indexed}

🎯 Potential Impact: Increased Indexing and Visibility

Sometimes, you may have valid pages on your website that are not indexed by search engines like Google. This can be frustrating and impact your overall visibility. To ensure indexing, try adding internal links from relevant pages on your site to the unindexed pages. Internal linking helps search engines recognize the importance of these pages and improves their chances of getting indexed. Additionally, building backlinks to the unindexed pages, such as guest posts or quality PBNs (private blog networks), can boost their authority and increase the likelihood of getting indexed.

7. Using Schema Markup {#using-schema-markup}

🎯 Potential Impact: Enhanced Search Result Display

Schema markup plays a crucial role in improving your search result display and attracting more user clicks. By implementing schema markup, search engines gain a better understanding of the context and content of your page, enabling them to generate richer search results. Plugins like Rank Math or Yoast provide settings that allow you to configure schema markup for your site effortlessly. With schema markup, you can showcase review ratings, article types, author information, and more, making your search results more informative and enticing for users.

Conclusion {#conclusion}

Implementing these seven easy and cheap SEO tricks can significantly enhance your website rankings and increase your online visibility. By utilizing emojis, incorporating synonyms, adding videos, optimizing old content, taking inspiration from competitors, leveraging internal linking, and utilizing schema markup, you can effectively improve the performance and visibility of your website. Stay proactive in your SEO efforts and monitor the impact of these strategies to ensure long-term success in your online empire-building journey.


  • Using emojis in page titles can increase click-through rates and grab users' attention.
  • Incorporating synonyms for your main keyword improves the relevance and engagement of your article.
  • Videos in your article enhance user engagement and search visibility.
  • Optimizing old content can lead to higher rankings and increased organic traffic.
  • Stealing ideas from competitors helps you target similar keywords and outrank them.
  • Internal linking and backlinks can increase the indexing and visibility of unindexed pages.
  • Schema markup improves search result displays and generates richer snippets.


Q: How often should I use synonyms in my article? A: There's no set rule, but be sure to maintain natural and readable text. Use synonyms when they enhance the flow and relevance of your content without sounding forced.

Q: Can I use existing video content from other creators in my articles? A: While sharing videos from other creators may not provide much SEO value, it's recommended to create unique video content for better ranking results.

Q: Can schema markup be implemented without using a plugin? A: Yes, it's possible to manually add schema markup, but using plugins like Rank Math or Yoast makes the process easier and more efficient.

Q: How long should my videos be for optimal engagement? A: Aim for videos that are informative, concise, and engaging. Generally, videos ranging from two to three minutes tend to perform well.


  • (Website for finding emojis and associated HTML codes)
  • (Tool for optimizing articles and analyzing competitors)
  • Rank Math (WordPress plugin for SEO optimization, including schema markup)
  • Yoast (WordPress plugin for SEO optimization, including schema markup)
  • Ahrefs (SEO tool for competitor analysis and keyword research)
  • SEMrush (SEO tool for competitor analysis and keyword research)
  • Lumen5 (Tool for creating videos from existing article content)

I am an ordinary seo worker. My job is seo writing. After contacting Proseoai, I became a professional seo user. I learned a lot about seo on Proseoai. And mastered the content of seo link building. Now, I am very confident in handling my seo work. Thanks to Proseoai, I would recommend it to everyone I know. — Jean

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