From College to CEO: Himani Kankaria's Amazing SEO Success

From College to CEO: Himani Kankaria's Amazing SEO Success

Table of Contents

  1. Introduction
  2. Discovery of SEO
  3. Transition to a Service-Based Business
  4. Initial Client Acquisition
  5. Building a Personal Brand
  6. The Importance of Niche Down
  7. The Content Strategy
    • Understanding the Audience
    • Balancing Informational and Transactional Queries
    • Division of Services
    • Leveraging Subject Matter Experts
    • QA Process for Content
  8. Handling Objections about Technical SEO and Link Building
  9. The Sales Process
  10. Highlights
  11. FAQ

🌟Transitioning from SEO Enthusiast to Building a Thriving Service-Based Business🌟

Have you ever wondered how some people effortlessly transition from being SEO enthusiasts to running a successful service-based business? In this article, we will delve into the journey of Himani Kara, an experienced SEO expert and the founder of Missive Digital, as she shares her insights and experiences. From the discovery of SEO to acquiring clients, building a personal brand, and creating a content strategy, Himani provides valuable tips and strategies on how to grow an SEO business. So, whether you're a beginner in the industry or a seasoned professional, keep reading to gain valuable insights and take your SEO business to new heights.

🚀1. Introduction

The world of SEO holds immense potential for those who understand its intricacies. With the rapid growth of online businesses and the increasing demand for digital visibility, SEO has become a critical aspect of any successful marketing strategy. However, transitioning from being an SEO enthusiast to building a thriving service-based business requires careful planning, sound strategies, and a strong understanding of the industry. In this article, we will explore the journey of Himani Kara, an SEO expert with over 13 years of experience, as she shares her insights and experiences on how she built Missive Digital into a successful SEO agency.

🕵️2. Discovery of SEO

Himani's journey into the world of SEO began during her college years. Curiosity led her to enroll in a search engine optimization course offered by a renowned agency in India. Initially, she was drawn to the fact that SEO did not require extensive coding knowledge, as she wanted to avoid the technical aspects of website development. To her surprise, she not only enjoyed learning about SEO but also excelled in practical tests during the course. Impressed by her performance, the agency offering the course hired her as a team member. This experience opened Himani's eyes to the world of search engine optimization and sparked her passion for the industry.

💡3. Transition to a Service-Based Business

After gaining experience in SEO through various agency and in-house roles, Himani decided to venture into the world of entrepreneurship. Fueled by her desire to work on multiple projects and tackle new challenges, she became a consultant for various organizations. As a consultant, she acted as the face and marketing manager for her clients, outsourcing certain tasks to freelancers or agencies. However, she encountered a common challenge when engaging with agencies—package-based pricing. Himani realized that these packages lacked transparency and failed to address crucial questions about strategy and return on investment. Motivated by this gap in the market, Himani, along with her husband, decided to launch their own SEO agency: Missive Digital.

📈4. Initial Client Acquisition

Building a client base from scratch can be daunting, especially in a competitive industry like SEO. To overcome this challenge, Himani focused on building her personal brand. Without initially realizing that she was creating a personal brand, Himani shared her learnings and experiences through blogs, social media, and online platforms. By openly sharing her insights and techniques, she unknowingly attracted the attention of potential clients. This organic growth, driven by her expertise and credibility, led to an increase in inquiries and established her as a trustworthy authority in the field. Additionally, during the COVID-19 pandemic, Himani's husband recognized the potential for Missive Digital to grow, leading them to expand the team and leverage their collective skills to serve more clients.

🎯5. The Importance of Niche Down

One key strategy that contributed to the success of Missive Digital was "niching down." Instead of trying to cater to a broad range of clients, Himani and her team focused on specific verticals: B2B, SaaS, and IT. This niche specialization allowed them to develop a deep understanding of the target audience, industry pain points, and effective SEO strategies tailored to these sectors. By narrowing their focus, they were able to provide exceptional results for clients within these verticals and position themselves as experts in their field. As a result, they attracted larger clients and built a reputation for delivering high-quality work.

📚6. The Content Strategy

When it comes to SEO, content is key. Himani and her team at Missive Digital understand the importance of crafting a comprehensive content strategy that aligns with the goals of their clients. By thoroughly analyzing the target audience, industry trends, and competition, they create an effective roadmap for content creation. This strategy encompasses both informational and transactional queries, balancing the need for educational content with the objective of driving conversions. Missive Digital leverages subject matter experts, collaborating closely with clients to gather insights and ensure the accuracy and relevance of the content. Their rigorous QA process guarantees the production of high-quality, valuable content that aligns with the clients' objectives and resonates with their target audience.

⚙️7. Handling Objections about Technical SEO and Link Building

While content plays a crucial role in SEO, other factors, such as technical optimization and link building, are equally important. When clients express concerns about these aspects, Himani and her team clarify their approach. Missive Digital divides its services based on the specific requirements of each client. While they provide technical optimization, its emphasis is based on the individual project's needs, collaborating with technical SEO experts when necessary. Additionally, the agency strategically incorporates link building activities after an initial period, ensuring that the content, brand visibility, and relevance are established first. By aligning their efforts with the client's growth stage, Missive Digital maximizes the impact of its SEO strategies.

💼8. The Sales Process

Missive Digital's sales process begins with a discovery call, during which Himani and her team understand the client's business, target audience, and objectives. Armed with this knowledge, they prepare a personalized overview plan and proposal that outlines the goals, steps, and associated costs. Himani and her team then schedule a follow-up meeting to further discuss and refine the proposal, ensuring that the strategy aligns with the client's requirements. By engaging in open dialogue and addressing any concerns, Missive Digital boasts an impressive conversion rate during these meetings. However, they understand that not all leads will convert immediately and believe in nurturing relationships over time.

🌟9. Highlights

  • Transitioning from an SEO enthusiast to a successful service-based business requires careful planning, strategy, and brand building.
  • Niching down to specific verticals allows for specialization and expertise, attracting larger clients and establishing industry authority.
  • Crafting a comprehensive content strategy that balances informational and transactional queries is key to driving organic growth and conversions.
  • Leveraging subject matter experts and implementing a rigorous QA process ensures the production of high-quality, valuable content.
  • Handling objections about technical SEO and link building requires clarifying the agency's approach and aligning efforts with growth stages.
  • The sales process involves discovery calls, personalized proposals, and open dialogue to nurture client relationships.


Q: How can I build a personal brand in the SEO industry? A: Building a personal brand involves sharing your insights, experiences, and expertise through blogs, social media, and industry platforms. Consistently providing valuable content and engaging with others in the field will help establish yourself as a trustworthy authority.

Q: Is niche specialization important in running an SEO business? A: Niche specialization allows you to develop a deep understanding of specific industries and target audiences, positioning yourself as an expert in that field. This focused approach attracts larger clients and increases your credibility within the industry.

Q: How can I balance informational and transactional queries in my content strategy? A: By analyzing your target audience, industry trends, and competition, you can identify the informational and transactional queries that will drive organic growth and conversions. Crafting valuable content that aligns with these queries is key to a successful content strategy.

Q: How do you handle objections about technical SEO and link building? A: Addressing objections about technical SEO and link building involves clarifying your agency's approach and explaining how these aspects are integrated into your overall strategy. Emphasize the importance of establishing content, brand visibility, and relevance before diving into technical optimization and link building.

Q: What does the sales process look like for an SEO agency? A: The sales process typically begins with a discovery call to understand the client's business and objectives. Based on these insights, a personalized proposal is created, showcasing the strategy, steps, and associated costs. Follow-up meetings allow for further discussion and refinement, ensuring alignment with the client's requirements.

To work with Himani and the team at Missive Digital, visit the Missive Digital website here. You can also connect with Himani on Twitter and LinkedIn.

I am an ordinary seo worker. My job is seo writing. After contacting Proseoai, I became a professional seo user. I learned a lot about seo on Proseoai. And mastered the content of seo link building. Now, I am very confident in handling my seo work. Thanks to Proseoai, I would recommend it to everyone I know. — Jean

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