Master Keyword Tracking with SEMrush: Boost Your SEO Strategy

Master Keyword Tracking with SEMrush: Boost Your SEO Strategy

Table of Contents

  1. Introduction
  2. Benefits of Tracking Keyword Positions
  3. How to Use SEM Rush to Track Keyword Rankings
  4. Step 1: Create a Project in SEM Rush
  5. Step 2: Set Up Position Tracking for Your Keywords
  6. Step 3: Check Your Keyword Ranking Positions
  7. Understanding Your Position Tracking Report
    • Position Column
    • Difference Column
    • Volume Column
    • URL Column
  8. Tracking a Campaign's Progress
  9. Conclusion
  10. Resources


Welcome to Pro SEO Tools! In this tutorial, we will delve into the topic of tracking keyword positions on Google using SEM Rush. It is crucial for SEO experts to monitor keyword rankings to evaluate the performance of their strategies and keep up with competitors. By tracking your keyword positions, you can make data-driven decisions, identify areas of improvement, and refine your SEO approach. In this article, we will guide you step-by-step on how to efficiently track your keyword rankings using SEM Rush. Let's dive in and uncover the benefits of this essential SEO practice.

Benefits of Tracking Keyword Positions

Tracking keyword positions offers several advantages for SEO practitioners. Firstly, it allows you to assess the effectiveness of your SEO approach. By consistently monitoring your rankings, you can analyze trends, identify areas for improvement, and make data-driven decisions to enhance your strategy. Additionally, tracking keyword positions enables you to compare your performance to that of your competitors. By understanding how their strategies are working, you can refine your own efforts and stay ahead in the competitive landscape. This practice also helps you identify potential threats if a competitor begins targeting the same keywords as you. With these insights, you can adapt your strategy and stay relevant in search engine rankings.

How to Use SEM Rush to Track Keyword Rankings

To track keyword rankings effectively, we highly recommend utilizing SEM Rush, a comprehensive SEO tool that provides valuable insights and data. Follow these steps to start tracking your keywords:

Step 1: Create a Project in SEM Rush

To begin, create a project in SEM Rush by navigating to the management section and clicking on the "Projects" button. Then, click "Add a New Project" and insert the project name and domain URL. If you don't have a SEM Rush account, you can sign up for a trial version for free by clicking on the link in the description box below.

Step 2: Set Up Position Tracking for Your Keywords

Once you've created your project, access the project dashboard. From there, click on the "Position Tracking" tool. Add the main location your website targets, such as the USA or a specific city if applicable. Then, enter the keywords you want to track into the sandbox. Click "Add to Project" and then "Start Tracking" to initiate position tracking.

Step 3: Check Your Keyword Ranking Positions

To check your keyword ranking positions, navigate to the position tracking section on your project dashboard. Go to the overview and set the desired period for tracking your rankings. Scroll down to the rankings overview, where you'll find a list of your target keywords and their corresponding metrics, including position changes.

Understanding Your Position Tracking Report

Once you've set up your position tracking report, it's essential to understand how to interpret the data. Here are key points to consider:

Position Column

The position column compares keyword ranking positions between two selected dates. This metric allows you to track the progress of your SEO campaign by specifying the start and finish dates. The column also displays any position changes that occurred within the set period.

Difference Column

The difference column indicates the change in rankings between the two chosen dates. It showcases the extent of your progress or regression. If you notice a drop in rank, it may suggest that a competitor is targeting the same keywords, necessitating a review of your SEO strategy.

Volume Column

The volume column reveals the monthly search volume for your keyword or keyword collection. Monitoring this metric allows you to identify any decrease in search term popularity over time. A decline in volume may signal a change in user behavior, enabling you to adapt your SEO campaign accordingly.

URL Column

The URL column displays the web page URL that appears in the search engine results pages (SERPs) for your target keywords. If the correct URL for your desired keywords is not provided, you may need to optimize the content on those pages to improve your rankings.

By regularly analyzing your position tracking report, you can gain insights into your SEO campaign's progress and make informed decisions to enhance your strategy.

Tracking a Campaign's Progress

Using the dates column in your position tracking report can help you understand how your SEO campaign is performing over time. Monitoring performance within specific timeframes allows you to spot trends and measure the impact of your strategies. By tracking your rankings and analyzing the data, you can fine-tune your approach and support positive movements while rectifying any setbacks.


Tracking keyword positions is an indispensable part of SEO. By effectively utilizing tools like SEM Rush and regularly analyzing position tracking reports, you can gain valuable insights into your SEO performance, identify areas for improvement, and stay competitive in search engine rankings. Embrace the power of keyword tracking and unlock the potential for success in your SEO endeavors.


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