Mastering the Art of Analyzing SEO Ranking Reports in 2017

Mastering the Art of Analyzing SEO Ranking Reports in 2017

Table of Contents:

  1. Introduction
  2. Overview of Bright Local Ranking Reports
  3. Summary Chart
  4. Summary Table
  5. Comparing Different Months
  6. Basic Ranking Information
  7. Tracking Keywords
  8. Importance of Google Organic Ranking
  9. Ranking in Google Mobile Search
  10. Yahoo and Bing Rankings
  11. Additional Reports and Features
  12. Conclusion


In this article, I will be discussing the updates that have been made to the ranking reports provided by Bright Local for SEO clients. These reports are essential for tracking and analyzing the performance of your website's keywords. Whether you are new to SEO or have been working with us for a while, this article will provide you with everything you need to know about using these improved ranking reports effectively.

Overview of Bright Local Ranking Reports

Bright Local is a reputable company that generates ranking reports for our SEO clients. They have recently released an improved version of these reports, providing even more valuable insights into your website's SEO performance. These reports offer a comprehensive overview of your keyword rankings, allowing you to track your progress and identify areas for improvement.

Summary Chart

When you receive your monthly email from us, it will contain a summary chart that gives you a quick snapshot of your keyword rankings. This chart displays a six-month history of your rankings for different keywords. The number one rankings are highlighted, while rankings in the two to five positions are shown in a darker green color. You can also customize the time frame of the chart to view rankings for different periods, such as one month, three months, six months, or even the entire history.

Summary Table

In addition to the summary chart, the ranking reports also include a summary table. This table provides an overview of the changes in your rankings. It shows the number of keywords that have improved, the number of keywords that have declined, and gives you an overall sense of your website's performance. While it doesn't provide specific details about the changes in ranking positions, it gives you a general idea of the direction your rankings are heading.

Comparing Different Months

One of the useful features of the Bright Local ranking reports is the ability to compare rankings between different months. By clicking on the little down arrow next to the "Compare" option, you can select different months to compare. This feature allows you to see how your rankings have changed over time and analyze the factors that may have influenced these changes. It's a powerful tool for conducting in-depth analysis and gaining insights into your SEO performance.

Basic Ranking Information

Moving on to the main section of the ranking reports, you will find a chart that displays your keyword rankings across different search engines. The left-hand side of the chart lists the keywords that we have entered into the reporting system. It's important to note that just because a keyword is listed here doesn't guarantee that you will be ranking for all of them. These are the keywords that we have chosen to track for you, but you can also request specific keywords to be included in the reports.

Tracking Keywords

Bright Local allows us to track up to 50 keywords per client. We select the most appropriate keywords based on our expertise, but you can let us know if there are specific keywords you want us to focus on. It's important to understand that Google is the primary search engine we target, as it receives the majority of searches. While Yahoo and Bing rankings are also included in the reports, they are less significant due to their lower usage.

Importance of Google Organic Ranking

The most crucial aspect of your rankings is the Google organic ranking. This refers to your website's position in the Google search results, excluding the map section. Achieving a high organic ranking on Google is the ultimate goal of SEO, as it drives the most traffic to your website. The ranking reports will clearly indicate your organic ranking for each keyword, allowing you to assess your website's visibility in Google search results.

Ranking in Google Mobile Search

With the increasing use of mobile devices for search, it's essential to track your rankings in Google mobile search as well. The ranking reports provide separate data for mobile rankings, enabling you to evaluate how well your website is performing in mobile search results. This information is valuable for optimizing your website for mobile users and ensuring a seamless user experience across different devices.

Yahoo and Bing Rankings

Although Yahoo and Bing are not as widely used as Google, we still include their rankings in the reports. While it's unlikely to receive significant traffic from these search engines, occasionally, there may be some rankings for certain keywords. If you have a particular interest in Yahoo and Bing rankings, this information is available in the reports.

Additional Reports and Features

Aside from the basic ranking information, Bright Local offers various other reports and features that you can explore. These include trend charts, aggregate ranking charts, and more. While I won't delve into all the details of these features in this article, I want to highlight their existence. These additional reports provide comprehensive insights into your website's performance, allowing you to make data-driven decisions for your SEO strategy.


In conclusion, the improved ranking reports provided by Bright Local are crucial for tracking and analyzing your website's SEO performance. With the summary chart, summary table, and detailed keyword rankings, you will have a clear understanding of your website's visibility in search results. Remember to focus on Google organic rankings, monitor your mobile rankings, and utilize the additional reports and features to gain valuable insights. By leveraging these reports effectively, you can optimize your SEO efforts and drive more organic traffic to your website.


  • Introduction to Bright Local ranking reports and their importance for SEO clients.
  • Detailed explanation of the summary chart and summary table in the reports.
  • The ability to compare rankings between different months for in-depth analysis.
  • Tracking keywords and understanding the significance of Google organic ranking.
  • Evaluating rankings in Google mobile search and mentioning Yahoo and Bing rankings.
  • Overview of additional reports and features provided by Bright Local for comprehensive SEO analysis and decision-making.


  1. What is the purpose of Bright Local ranking reports?

    • Bright Local ranking reports are used to track and analyze the performance of keywords in search engine rankings. They provide valuable insights into a website's visibility and help determine the effectiveness of SEO strategies.
  2. Can I request specific keywords to be included in the ranking reports?

    • Yes, you can request specific keywords to be included in the ranking reports. While we select the most appropriate keywords for tracking, you have the opportunity to customize the keywords based on your preferences.
  3. Why are Google organic rankings considered more important than Yahoo and Bing rankings?

    • Google receives the majority of searches, making it the primary search engine targeted for SEO. Yahoo and Bing rankings are included in the reports, but they have lower usage, resulting in less significant traffic compared to Google.
  4. What additional reports and features are available in Bright Local ranking reports?

    • Bright Local provides trend charts, aggregate ranking charts, and other features for comprehensive SEO analysis. These reports offer in-depth insights into your website's performance and aid in making data-driven decisions for SEO strategies.

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