The Ultimate SEO Checklist 2022: Achieve #1 Rankings Fast!

The Ultimate SEO Checklist 2022: Achieve #1 Rankings Fast!

Table of Contents

  1. Introduction
  2. Tracking the Right SEO KPIs
  3. Making Your Website Crawlable and Indexable
  4. Ensuring Core Web Vitals are Met
  5. Optimizing Page Architecture for User Experience
  6. Maximizing Internal Link Coverage and Link Equity
  7. Identifying Low-Hanging Fruits for Quick Wins
  8. Capitalizing on Clustering Opportunities
  9. Avoiding Keyword Cannibalization
  10. Creating Unique and Valuable Content
  11. Optimizing Pages for Targeted Keywords
  12. Building Topical Authority with Supporting Content
  13. Generating High-Quality and Linkable Assets
  14. Increasing Website Authority with Backlinks
  15. Evaluating Backlink Quality and Relevance
  16. Implementing an Effective Link Building Strategy
  17. Conclusion

📝 Introduction

Welcome to the complete SEO checklist that will help you achieve more number one rankings and organic search traffic from Google. In this article, we will cover everything you need to know to optimize your website for search engines and outrank your competitors. From tracking the right SEO key performance indicators (KPIs) to building high-quality backlinks, this checklist will guide you through every step of the process. So let's dive right in and boost your website's SEO performance!

📊 1. Tracking the Right SEO KPIs

To gauge the success of your SEO efforts, it's crucial to track the right KPIs. The key metrics you should focus on are:

  • Total Organic Search Traffic Growth: Measure the growth of organic search traffic to your website, preferably on a monthly or annual basis.
  • Total Organic Keywords: Keep track of how many keywords your website is ranking for in the top 100 results.
  • Total Linking Root Domains: Monitor the growth of linking root domains to your website, as it directly impacts your overall website authority and rankings.

🚀 2. Making Your Website Crawlable and Indexable

To ensure that search engines can properly crawl and index your website, consider the following factors:

  • Website Architecture: Review your website's architecture and make sure it is easily navigable for both users and search engine bots.
  • Page Experience: Optimize your website's page experience by improving loading speed and user interaction.
  • Robots.txt File and Noindex Tags: Check your robots.txt file and usage of noindex tags to avoid preventing search engines from crawling and indexing your pages.

⚡ 3. Ensuring Core Web Vitals are Met

Google has emphasized the importance of Core Web Vitals as a ranking factor. Follow these steps to ensure your website meets these vital metrics:

  • Use SEMrush's Audit section to identify any issues that could negatively affect your website's crawlability and indexability.
  • Improve Loading Speed and Page Experience: Identify pages that need improvement using SEMrush's Core Web Vitals score. Optimize those pages accordingly to provide a better user experience.

🏗️ 4. Optimizing Page Architecture for User Experience

The architecture of your website plays a crucial role in both user experience and SEO. Ensure your website's pages are easily accessible and not buried too deep within the architecture. Follow these steps:

  • Use SEMrush's Audit section and apply filters to identify pages that are more than three clicks deep into the architecture.
  • Identify these pages and push them further up in the website's architecture for better crawlability and indexability.

🔗 5. Maximizing Internal Link Coverage and Link Equity

Internal linking is an effective strategy to distribute link equity among your website's pages. Here's what you need to do:

  • Utilize SEMrush's Internal Link Rank tool to identify pages that require more internal link coverage.
  • Prioritize pages that already have backlinks and add internal links to boost their authority and improve rankings.

🎯 6. Identifying Low-Hanging Fruits for Quick Wins

Identifying and optimizing low-hanging fruit keywords can result in significant traffic gains. Follow these steps to uncover these opportunities:

  • Use SEMrush's Organic Keyword section and filter by positions 2 to 15 to find keywords that are within striking distance.
  • Prioritize these low-hanging fruit keywords as they have the potential for quick ranking improvements and increased organic search traffic.

🕶️ 7. Capitalizing on Clustering Opportunities

Clustering opportunities involve creating dedicated pages to target specific keyword phrases and improve rankings. Here's how to make the most of clustering:

  • Analyze your website and identify pages that are not ranking within the top 50 positions for relevant keywords.
  • Create new pages specifically targeting these keyword phrases, providing better topical relevance and capturing more organic search traffic.

🦉 8. Avoiding Keyword Cannibalization

Keyword cannibalization occurs when multiple pages on your website target the same keyword, leading to confusion for search engines. Prevent this issue with the following steps:

  • Use SEMrush's Position Tracking tool to identify instances of keyword cannibalization.
  • Consolidate content, avoid duplication, and ensure each page is optimized for a unique set of keywords to improve rankings and avoid competition within your own website.

🖊️ 9. Creating Unique and Valuable Content

Before diving into on-page SEO, ensure your content stands out and surpasses what is currently ranking. Focus on creating truly unique and valuable content by following these guidelines:

  • Satisfy user intent while providing an angle or perspective that hasn't been used before.
  • Aim for content that differentiates itself from competitors and adds significant value to users.

✍️ 10. Optimizing Pages the Right Way

Effective on-page optimization is crucial for search engine visibility. Optimize your pages using the following techniques:

  • Ensure your primary keyword appears in the URL, title, H1 tag, first and last sentences of your content.
  • Use SEMrush's On-Page SEO Checker to receive recommendations on how to further optimize your target pages.

🌐 11. Building Topical Authority with Supporting Content

Creating supporting content around your main SEO-driven pages helps build topical relevance and authority. Consider these steps:

  • Utilize tools like to find ideas from the "People Also Ask" section on Google for content inspiration.
  • Develop comprehensive content pieces that are relevant to your main pages, further establishing topical authority and improving overall search performance.

📈 12. Generating High-Quality and Linkable Assets

Creating linkable assets is a scalable and effective way to build high-quality backlinks. Use the following steps to generate linkable content:

  • Analyze your close competitors or websites in your vertical to identify content topics that attract backlinks.
  • Identify proven linkability using SEMrush's Backlink Analytics and focus on creating high-quality content that others want to link to.

🏅 13. Increasing Website Authority with Backlinks

Website authority plays a significant role in search engine rankings. Improve your website's authority with the following steps:

  • Use SEMrush's Backlink Gap tool to identify domains that have more linking root domains than your website.
  • Work on narrowing the gap between your website and competitors by acquiring high-quality backlinks from authoritative websites.

🔍 14. Evaluating Backlink Quality and Relevance

When building backlinks, it's essential to focus on quality and relevance to maximize their impact. Follow these guidelines:

  • Prioritize backlink opportunities that are relevant to your website's niche and offerings.
  • Assess website authority, traffic, link quality, and editorial standards to ensure you acquire high-quality backlinks.

🏗️ 15. Implementing an Effective Link Building Strategy

To build a strong backlink profile, it's important to create and execute an effective link building strategy. Consider the following best practices:

  • Target relevant websites and blogs within your industry.
  • Focus on securing backlinks from websites with traffic and authority.
  • Seek link opportunities with high editorial standards to add more value.
  • Leverage SEMrush's backlink analysis tools to analyze competitors' backlink profiles and identify valuable link opportunities.

📝 Conclusion

With this complete SEO checklist, you now have the tools and knowledge to optimize your website for search engines and drive organic search traffic. Remember to regularly track your SEO KPIs, optimize your website's technical aspects, produce high-quality content, and build a strong backlink profile. By following these steps and continuously improving your SEO strategy, you'll be on your way to achieving higher rankings and increasing organic traffic to your website.


  • Track the right SEO KPIs, including organic search traffic growth, total organic keywords, and linking root domains.
  • Ensure your website is crawlable, indexable, and passes core web vitals for better rankings and user experience.
  • Optimize page architecture, internal linking, and internal link coverage to enhance crawlability and boost rankings.
  • Identify low-hanging fruit keywords and clustering opportunities to prioritize for quick wins and improved performance.
  • Create unique and valuable content that surpasses competitors and satisfies user intent.
  • Implement on-page optimization best practices for better visibility in search results.
  • Build topical authority and authority with supporting content and linkable assets.
  • Acquire high-quality backlinks from relevant and authoritative websites to increase website authority.
  • Evaluate backlink quality and relevance when implementing a link building strategy.

Resources: SEMrush (

Frequently Asked Questions (FAQs)

Q: How often should I track my SEO KPIs? A: It is recommended to track your SEO KPIs on a regular basis, preferably on a monthly basis. This allows you to monitor your website's performance and make informed decisions based on the data.

Q: Can I optimize multiple pages for the same keyword? A: Ideally, it is best to avoid keyword cannibalization by ensuring each page targets a unique set of keywords. This helps prevent competition within your own website and allows search engines to understand your content better.

Q: How many backlinks do I need to improve website authority? A: The number of backlinks needed to improve website authority can vary depending on your competition and industry. It's important to focus on acquiring high-quality backlinks rather than solely aiming for quantity. Quality and relevance play a significant role in building website authority.

Q: How long does it take to see SEO improvements? A: SEO improvements can take time, as search engines need to crawl and index your website. Additionally, the impact of SEO efforts varies based on competition and other factors. Consistent and strategic optimization, along with a solid backlink profile, can lead to noticeable improvements over time.

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