10 Free SEO Tools: Find Keywords for Natural Ranking

10 Free SEO Tools: Find Keywords for Natural Ranking

Table of Contents

  1. Introduction
  2. Importance of Keyword Research for SEO
  3. Google Search as a Keyword Research Tool
  4. Übersuggest: A Comprehensive Keyword Research Tool
  5. Google Trends: Analyzing Keyword Trends Over Time
  6. Keyword Planner: Generating Keyword Ideas and Metrics
  7. Other Free Keyword Research Tools
  8. Google Search Console: Analyzing Performance and Identifying Keyword Opportunities
  9. Conclusion


In this article, we will explore the importance of keyword research for SEO and discuss various free tools that can help you find the right keywords for your website. Keyword research is a crucial step in optimizing your content for search engines and driving organic traffic to your site. By understanding what keywords your target audience is searching for, you can create high-quality content that aligns with their needs and interests. This article will guide you through the process of finding relevant keywords using tools like Google Search, Übersuggest, Google Trends, and Keyword Planner. We will also explore the insights provided by Google Search Console and how it can help improve your keyword strategy. So, let's dive in and discover the power of keyword research for SEO!

Importance of Keyword Research for SEO

Before we dive into the tools, let's understand the importance of keyword research for SEO. Keywords are the foundation of search engine optimization. They are the words or phrases that users enter into search engines when looking for information. By conducting thorough keyword research, you can identify the terms that are most relevant to your business or niche. This helps you optimize your content and website to rank higher in search engine results pages (SERPs) for those specific keywords. Effective keyword research allows you to understand the search intent behind different queries, align your content with user expectations, and drive targeted organic traffic to your site.

One of the key benefits of keyword research is identifying high-traffic, low-competition keywords. These keywords have a high search volume but are not targeted by many competitors, giving you a better chance of ranking well for them. By targeting these keywords in your content, you can attract a steady stream of organic traffic and outrank your competitors. On the other hand, keyword research can also help you avoid wasting time and resources on keywords that have little to no search volume or are heavily competitive. This allows you to focus your efforts on the keywords that will bring the most value to your website.

Google Search as a Keyword Research Tool

The first tool we will explore is the simplest one: Google Search itself. When you start typing a query into the search bar, Google's autocomplete feature suggests popular searches related to your query. This provides valuable insights into the search terms and phrases that users are actively searching for. By paying attention to these suggestions, you can identify popular keywords and phrases that are relevant to your content or business. However, keep in mind that Google Search only provides limited data and does not show search volume or competition metrics.

Another way to leverage Google Search for keyword research is by analyzing the "People also ask" section and the related searches at the bottom of the search results page. These sections provide additional keyword ideas and variations that users commonly search for. By incorporating these variations into your content, you can target a broader range of keywords and capture more organic traffic.

While Google Search is a quick and easy tool to get started with keyword research, it lacks the in-depth data and analysis offered by dedicated keyword research tools. Therefore, we recommend using it as a starting point before diving into more comprehensive tools.

Übersuggest: A Comprehensive Keyword Research Tool

Übersuggest is a powerful keyword research tool that provides a wide range of keyword ideas, search volume data, competition metrics, and more. It allows you to generate keyword suggestions based on a seed keyword or a URL related to your topic. With Übersuggest, you can uncover long-tail keywords, relevant search phrases, and questions that users frequently ask. This tool also provides valuable insights into search volume trends, seasonal variations, and the level of competition for each keyword.

To use Übersuggest, simply enter your seed keyword or URL and select your target language and location. The tool will then generate a list of keyword suggestions. You can further refine your results by applying filters such as search volume, SEO difficulty, paid difficulty, and cost per click (CPC). This helps you identify keywords with high search volume, low competition, and potentially high conversion rates.

Apart from keyword suggestions, Übersuggest also provides information on the top-ranking pages for each keyword, giving you an idea of what type of content is currently performing well. Additionally, this tool allows you to view historical search volume trends, enabling you to identify keywords that are gaining or losing popularity over time.

Google Trends: Analyzing Keyword Trends Over Time

Google Trends is a valuable tool for understanding the popularity of keywords over time. It provides insights into the search volume trends for specific keywords, allowing you to identify seasonal trends and patterns. With Google Trends, you can compare the popularity of multiple keywords, filter results by region or time frame, and explore related queries and topics.

When using Google Trends, pay attention to the "Interest over time" graph, which shows the relative popularity of a keyword over a specific time period. This helps you identify the peak seasons, fluctuations, and long-term trends associated with your target keywords. You can also view the "Related topics" and "Related queries" sections to explore other related keywords that might be relevant to your topic or niche.

By analyzing keyword trends with Google Trends, you can make data-driven decisions about which keywords to target and when to optimize your content for maximum visibility and engagement. This tool provides valuable insights into the evolving search behavior of your target audience, ensuring that your content remains relevant and aligned with their interests.

Keyword Planner: Generating Keyword Ideas and Metrics

Keyword Planner is a free tool provided by Google Ads that is primarily designed for advertisers but can also be used for keyword research. To access Keyword Planner, you will need to create a Google Ads account (which is free) and set up a campaign. Once inside the platform, navigate to the "Keyword Planner" tool under the "Tools & Settings" menu.

Keyword Planner offers various features to help you generate keyword ideas and metrics. You can enter seed keywords, a URL, or select a product category to generate keyword suggestions based on your inputs. The tool provides detailed data such as average monthly search volume, competition level, and bidding insights for each keyword. This information can be useful for understanding the popularity and competitiveness of different keywords.

One of the unique features of Keyword Planner is the ability to forecast keyword performance and estimate the amount of traffic your website could potentially receive for specific keywords. This can help you prioritize keywords and allocate resources effectively.

While Keyword Planner is primarily geared towards advertisers, it still offers valuable insights for organic keyword research. By exploring the keyword suggestions, search volume data, and competition metrics, you can identify relevant keywords for your content and optimize your website accordingly.

Other Free Keyword Research Tools

Apart from the tools mentioned above, there are several other free keyword research tools that can assist you in finding the right keywords for your SEO strategy. These tools offer different features, data sources, and methodologies, allowing you to gather diverse keyword insights. Some notable examples include:

  • Moz's Keyword Explorer: Provides in-depth keyword research data, difficulty scores, and SERP analysis.
  • Answer the Public: Generates keyword ideas in the form of questions and phrases based on user searches.
  • Keyword Surfer: Chrome extension that displays search volume, keyword suggestions, and related terms directly in the search results.
  • Soovle: Allows you to explore keyword suggestions from multiple search engines, including Google, YouTube, Bing, and Amazon.
  • Keywords Everywhere: Chrome and Firefox extension that shows search volume, CPC, and competition metrics on various websites, including Google Search.

These tools can complement your keyword research process and offer unique insights into different aspects of keyword selection and optimization. Experiment with these tools to find the ones that best suit your needs and preferences.

Google Search Console: Analyzing Performance and Identifying Keyword Opportunities

Google Search Console is a free web service provided by Google that enables website owners to monitor their site's performance in search results. While it is not a dedicated keyword research tool, it provides valuable data and insights that can inform your keyword strategy.

By linking your website to Google Search Console, you can access important information such as the queries that users are using to find your site, the average position of your pages in search results, and the click-through rates (CTRs) for different keywords. This data helps you understand which keywords are driving organic traffic to your site and identify opportunities to optimize your content further.

In the "Performance" section of Google Search Console, you can explore the queries that users are using to find your website. This allows you to uncover long-tail keywords, niche variations, and specific search intents that are relevant to your content. By analyzing the impressions, clicks, CTRs, and average positions for different keywords, you can identify high-potential keywords that you may not have targeted intentionally.

Additionally, Google Search Console provides insights into your site's overall performance in terms of indexing, crawling, mobile usability, and more. By addressing any issues or errors reported by Google Search Console, you can improve your website's visibility, user experience, and ultimately, its performance in search engine rankings.


Keyword research plays a vital role in SEO by helping you understand the search intent of your target audience and refine your content strategy accordingly. The tools mentioned in this article, including Google Search, Übersuggest, Google Trends, and Keyword Planner, provide valuable insights into keyword ideas, search volume, competition metrics, and historical trends. By leveraging these tools effectively, you can uncover high-traffic, low-competition keywords, discover long-tail variations, and optimize your content to rank higher in search engine results.

In addition to dedicated keyword research tools, Google Search Console offers valuable data on your site's performance in search results, including the queries that drive organic traffic. By analyzing this data and identifying keyword opportunities, you can fine-tune your content strategy and improve your website's visibility in search engine rankings.

Remember, effective keyword research is an ongoing process. Stay updated with the latest trends, regularly analyze your website's performance, and adjust your keyword strategy accordingly. By doing so, you can attract more organic traffic, increase your website's visibility, and ultimately, achieve your SEO goals.


  • Keyword research is crucial for SEO and helps in understanding user search intent.
  • Google Search provides quick insights into popular keywords and related searches.
  • Übersuggest is a comprehensive keyword research tool that offers keyword suggestions, search volume, and competition metrics.
  • Google Trends helps analyze keyword trends and search volume over time.
  • Keyword Planner (Google Ads) is another tool that provides keyword suggestions and metrics.
  • Other free keyword research tools like Moz's Keyword Explorer and Answer the Public offer additional insights.
  • Google Search Console helps analyze your website's performance, including the keywords that drive organic traffic.
  • Ongoing keyword research and analysis are essential for a successful SEO strategy.


Q: How often should I perform keyword research?

A: Keyword research is an ongoing process. It is recommended to perform keyword research periodically to stay updated with the latest trends and changes in user search behavior. Conduct keyword research whenever you plan to create new content, optimize existing content, or expand your target keywords.

Q: Can I rely solely on Google Search for keyword research?

A: While Google Search provides quick insights into popular keywords and related searches, it lacks the in-depth analysis and data provided by dedicated keyword research tools. To conduct a comprehensive keyword research, it is recommended to use a combination of tools like Übersuggest, Google Trends, Keyword Planner, and others mentioned in this article.

Q: How can I target long-tail keywords using keyword research tools?

A: Many keyword research tools, including Übersuggest and Moz's Keyword Explorer, provide long-tail keyword suggestions based on your seed keyword or topic. Long-tail keywords are longer, more specific phrases that generally have lower search volume but higher conversion rates. By targeting long-tail keywords, you can attract highly relevant and qualified traffic to your website.

Q: Should I prioritize high search volume or low competition keywords?

A: It is recommended to strike a balance between search volume and competition when selecting keywords. High-search volume keywords indicate a larger audience, but they often come with higher competition. Targeting low-competition keywords allows you to rank more easily and reach a niche audience. Ultimately, it depends on your website's goals and resources. A mix of both high search volume and low competition keywords can be an effective approach.

Q: Are there any paid keyword research tools worth considering?

A: While this article focuses on free keyword research tools, there are several paid options available that offer advanced features and a more comprehensive analysis of keywords. Some popular paid keyword research tools include Ahrefs, SEMrush, and Moz Pro. These tools provide additional insights, competitive analysis, and advanced metrics for keyword research and SEO optimization.


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