5 Tips to Find the Right SEO for Your Law Firm

5 Tips to Find the Right SEO for Your Law Firm

Table of Contents

  1. Introduction
  2. Tip #1: Experience
  3. Tip #2: Results
  4. Tip #3: Strategy
  5. Tip #4: Reporting and Communication
  6. Tip #5: Firm Success
  7. Conclusion
  8. Additional Resources

5 Tips to Help Your Law Firm Find the Right SEO

Are you struggling to find the right SEO company for your law firm? With so many options out there, it can be overwhelming. But don't worry, I'm here to help. As the Managing Partner of SEO Guys, I have been providing SEO services to law firms and local businesses for over seven years. In this article, I will share with you five tips to ensure that your law firm finds the right SEO company. So let's dive in!

Tip #1: Experience

When it comes to SEO, experience matters. Hiring an SEO company with a solid track record is crucial for the success of your law firm's online presence. But how do you differentiate between experienced SEOs and newbies? Here are three questions that an experienced SEO will know the answers to:

  1. What is the Penguin 4.0 update?
  2. What are Google's two biggest ranking factors?
  3. Does my site need to be mobile-friendly to rank?

The Penguin 4.0 update is a real-time penalty that Google imposes on websites when their anchor text variation is not diversified enough. This update has its pros and cons. The advantage is that you don't have to wait for months to get hit with the penalty; it happens instantaneously. However, the downside is that if your website gets penalized, it will take a significant amount of time to recover.

Google's two biggest ranking factors are the domain name and the anchor text. While Google considers over 200 ranking factors, these two factors hold the most weight. So, if an SEO claims not to know what these two factors are, it may be a sign of their lack of experience.

Finally, having a mobile-friendly website is crucial for ranking on Google. In 2014, Google made it clear that non-mobile-friendly websites would not be served as results to its customers. Therefore, your site must be optimized for mobile devices to rank effectively.

Tip #2: Results

Ask any SEO company for their results, testimonials, or recommendations. It is essential to see their past successes before investing thousands of dollars into their services. Many lawyers fail to ask for results, and this can lead to disappointments.

At SEO Guys, we understand the importance of showcasing our results. Although we don't disclose client websites for SEO reasons, we have numerous reviews and testimonials that speak for our expertise. You can find these reviews on our website and LinkedIn page.

Getting measurable results is crucial, especially for the high investment associated with quality SEO services. Therefore, always ask for proof of results before making a decision.

Tip #3: Strategy

When hiring an SEO company, it's essential to understand their strategy. Are they utilizing white hat SEO, grey hat SEO, or black hat SEO techniques?

White hat SEO includes strategies that align with Google's guidelines. These tactics are long-lasting and safe for your website's reputation. Grey hat SEO methods are not explicitly prohibited by Google but should be used cautiously. Black hat SEO, on the other hand, utilizes tactics that Google strictly prohibits.

If an SEO refuses to disclose their strategy or uses vague terminology, it should raise a red flag. A reputable SEO company will be transparent and provide clear explanations of their approach.

Tip #4: Reporting and Communication

Communication and reporting are vital components of a successful partnership with an SEO company. You should know how often you'll receive reports and have access to open communication channels.

Reports can vary in frequency, ranging from weekly to monthly or quarterly. While SEO is a long-term investment, you should still receive regular updates on the progress of your campaign. Additionally, clear communication channels should be established to address any questions or concerns.

At SEO Guys, we provide weekly reports on all activities related to your SEO campaign. We use Basecamp as our project management tool, allowing you to communicate with us easily. We value open communication and believe it is essential for the success of your firm.

Tip #5: Firm Success

When hiring an SEO company, it is crucial to work with a team that genuinely cares about your law firm's success. SEO is not just a job; it requires a level of emotional investment in your firm's growth.

At SEO Guys, we pride ourselves on working with our clients, rather than just for them. We go the extra mile to ensure that your firm achieves the desired results. Our dedication and passion set us apart from other SEO providers.


Finding the right SEO company for your law firm can be a challenging task. However, by following these five tips, you can make an informed decision and set your firm up for online success. Remember to prioritize experience, ask for results, understand the SEO company's strategy, demand clear reporting and communication, and choose a partner who genuinely cares about your firm's success.

If you're ready to take the next step in improving your law firm's online presence, fill out our discovery form on our website or give us a call. We look forward to helping your firm thrive!

Additional Resources


  • Five tips to help your law firm find the right SEO company
  • Importance of experience and knowledge in SEO
  • The significance of getting measurable results before making a decision
  • Understanding the SEO company's strategy and approach
  • Effective communication, reporting, and transparency in the partnership
  • The value of emotional investment in your firm's success


Q: How long does it take to see results with SEO? A: SEO is a long-term investment that requires patience. It typically takes several months to start seeing significant improvements in search engine rankings.

Q: Can I rank on the first page of Google within a month? A: While it is possible to achieve high rankings within a month, it often requires a combination of highly competitive keywords and aggressive SEO techniques. However, it's important to be cautious of black hat SEO practices that can lead to penalties and harm your website's reputation.

Q: Why is having a mobile-friendly website crucial for SEO? A: Google prioritizes mobile-friendly websites in its search results because of the increasing number of mobile users. Having a mobile-friendly website improves user experience and ensures that your website can be easily accessed and navigated on different devices.

Q: How often should I expect to receive reports from my SEO company? A: The frequency of reports can vary depending on the SEO company and your specific needs. However, it's essential to receive regular updates on the progress of your SEO campaign. Weekly or monthly reports are common practice.

Q: What sets SEO Guys apart from other SEO providers? A: SEO Guys prides itself on the dedication and passion we bring to each client. We work with you, not just for you, and genuinely care about your law firm's success. Our transparent communication, measurable results, and personalized strategies set us apart from the competition.

I am an ordinary seo worker. My job is seo writing. After contacting Proseoai, I became a professional seo user. I learned a lot about seo on Proseoai. And mastered the content of seo link building. Now, I am very confident in handling my seo work. Thanks to Proseoai, I would recommend it to everyone I know. — Jean

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