Boost Your Amazon Ranking: Master Amazon Keyword Research in 2023!

Table of Contents

1. Introduction
2. What are Keywords?
3. Why are Keywords Important?
4. Short, Medium, and Long-tail Keywords
5. How to Find Important Keywords
6. Step 1: Identify Your Top Competitors
7. Step 2: Use Cerebro for Reverse ASIN Search
8. Step 3: Select Keywords Based on Competitor Performance
9. Step 4: Filter for Relevance
10. Step 5: Identify Subsets and Misspelled Keywords
11. Step 6: Use Magnets for Additional High-volume Keywords
12. Step 7: Perform Misspell Research with Mispelinator
13. Conclusion
14. FAQ

What are Keywords and Why are They Important?

Keywords play a crucial role in the online visibility of your product or website. They are the search terms that customers use to find products or information online. By strategically incorporating relevant keywords into your online content, you can improve your search engine rankings, attract more organic traffic, and increase your chances of converting customers.

Why Are Keywords Important?

Keywords are essential because they directly impact your search engine rankings. When customers search for a specific product or topic, search engines like Amazon or Google display results based on the relevance of the keywords in your content. By targeting the right keywords, you can ensure that your content appears at the top of search results, leading to increased visibility and higher conversion rates.

However, not all keywords are created equal. There are different types of keywords, such as short tail, medium tail, and long tail keywords, each with its own characteristics and level of competition. It is crucial to find the most important keywords for your product or website to maximize your online presence.

What are Short, Medium, and Long-tail Keywords?

Short tail keywords consist of one or two words and have high search volume but also high competition. These keywords are broad and generic, such as "docking station."

Medium tail keywords are three to four words long, have moderate search volume and competition. An example of a medium tail keyword would be "phone docking station."

Long-tail keywords are more specific and consist of five or more words. They have lower search volume but are less competitive. For instance, "wooden phone docking station organizer" is a long-tail keyword.

To achieve the best results, it is recommended to have a mix of short, medium, and long-tail keywords in your content strategy.

How to Find Important Keywords

Finding the right keywords for your product or website is crucial. Follow these steps to build the perfect keyword list:

Step 1: Identify Your Top Competitors

Start by identifying your top three competitors in your niche. Look for their product listings on platforms like Amazon or Shopify. The goal is to analyze their keywords and use them as a reference for your own keyword research.

Step 2: Use Cerebro for Reverse ASIN Search

To uncover the keywords that perform best for your competitors, use a tool like Cerebro. Input the ASINs (Amazon Standard Identification Numbers) of your competitors' products into Cerebro's reverse ASIN search feature. This tool will provide you with a keyword list based on the keywords that perform well for those products.

Step 3: Select Keywords Based on Competitor Performance

Once you have the results from Cerebro, scroll through the list of keywords and identify the ones that perform best for your competitors. Pay attention to the competitor performance score, which indicates how well the keywords perform for the given products. Select the top 100 keywords and add them to a new list or folder.

Step 4: Filter for Relevance

Next, review the selected keywords and filter out any that are not relevant to your product. There's no point in targeting keywords that do not align with your offering, as it will not attract the right audience. Move these irrelevant keywords to a separate folder.

Step 5: Identify Subsets and Misspelled Keywords

Go through the list again and look for keywords that indicate subsets or variations of your product. For example, if you sell a phone docking station, keywords like "men's Valentine's gifts" may indicate a specific subset of customers who are looking for gifts. Also, keep an eye out for misspelled keywords, as they can still attract traffic. Separate these subset and misspelled keywords into different folders.

Step 6: Use Magnets for Additional High-volume Keywords

To ensure that you have captured all relevant high-volume keywords, use a tool like Magnets. Enter your keywords and perform a search. Look at the top-ranking products to verify their relevancy to your product. Add any additional high-volume keywords to your existing folders.

Step 7: Perform Misspell Research with Mispelinator

For misspelled keywords, you can use a tool like Mispelinator to find common misspellings. Paste the copied keywords into Mispelinator and filter for misspelled words that are not auto-corrected by Amazon. Add these misspelled keywords to your misspell folder.

By following these steps, you will have organized your keywords into relevant folders: highly relevant, just relevant, medium relevance, low relevance, and misspells.

Now that you have a comprehensive keyword list, you can use these keywords strategically within your content to improve your search engine rankings and attract the right audience. In part two of this series, we will explain how to optimize your listing to maximize the benefits of these keywords.

Remember, finding and utilizing the right keywords is an ongoing process. Regularly review and update your keyword list to stay competitive in the ever-evolving digital landscape.

Conclusion

Keywords are essential for the success of your online presence. By targeting the right keywords, you can improve your search engine rankings, attract more organic traffic, and increase your chances of converting customers. Through careful research and analysis, you can build a keyword list that will drive your product or website to success. Stay tuned for part two of this series, where we will discuss how to optimize your content further using these keywords.

FAQ

Q: How important is keyword research for SEO?

A: Keyword research is one of the fundamental aspects of SEO. It helps you understand what your target audience is searching for and allows you to optimize your content accordingly. Without proper keyword research, it's challenging to rank well in search engine results and attract organic traffic.

Q: Can I just rely on short tail keywords for my SEO strategy?

A: While short tail keywords may have high search volume, they are also highly competitive. It's important to have a mix of short, medium, and long-tail keywords to target different customer intents and capture a more specific audience. This will increase your chances of ranking higher in relevant search results.

Q: How often should I update my keyword list?

A: Keyword research is an ongoing process. Search trends, customer behavior, and market dynamics constantly change. It's essential to regularly review and update your keyword list to stay relevant and competitive. Keep an eye on your competitors and monitor keyword performance to ensure you are targeting the right keywords at all times.

Q: Are misspelled keywords effective in SEO?

A: Misspelled keywords can be effective in SEO, as they can attract traffic from users who make typographical errors when searching. However, the effectiveness may vary depending on the specific keyword and the target audience. It's always a good idea to include commonly misspelled variations of your keywords to capture a broader audience.