Create a Neat and Engaging Website Content Package

Create a Neat and Engaging Website Content Package

Table of Contents

  1. Introduction
  2. Creating a Folder Structure
  3. Services Page
  4. About Page
  5. Contact Page
  6. Home Page
  7. Products Page
  8. Image Optimization
  9. Packaging the Website Content
  10. Final Thoughts

🖥️ Introduction

In order to effectively deliver your content to your website designer, it is essential to prepare it in a structured and organized manner. This article will guide you through the process of creating a website content package, step by step. From creating a folder structure to optimizing images, we'll cover everything you need to know to ensure a smooth content delivery process. So, let's dive in!

📁 Creating a Folder Structure

The first step in preparing your website content is to create a folder structure on your computer. This will help you organize your content and make it easier for your web designer to navigate. Start by creating a main folder for your website and name it accordingly. Inside this main folder, create subfolders for each page of your website. For example, if your website consists of a home page, about page, services page, and contact page, create individual folders for each of these pages.

💼 Services Page

Now let's focus on the services page. Open a Word document and save it as "services.doc" (or any other suitable name). In this document, list out your services, providing a detailed description for each. Aim for a minimum of 300 words per page, but ideally, try to exceed 500 words to cater to search engine optimization (SEO) requirements. If your services are extensive, you may need to divide the content into multiple pages on your website. Ensure that the content is engaging and informative, while also incorporating relevant keywords for SEO purposes. Additionally, include images related to your services, such as photos of the service being performed or the equipment used.

ℹ️ Pro tip: Including the image name in brackets after the service description will help the designer match the correct image to each service.

📃 About Page

Moving on to the about page, create a separate Word document and name it "about.doc" (or any other appropriate name). In this document, provide information about your business, including its philosophy, principles, certifications, and experience. Remember to focus not only on your business but also on the individuals involved. Include short bios of key staff members, along with their respective photos. These details add a personal touch and help establish credibility and trust. As with the services page, aim for a minimum of 300 words and include high-quality images that complement the content.

📞 Contact Page

The contact page is a crucial part of your website, as it provides users with a way to reach out to you. Create a Word document titled "contact.doc" (or a similar name) and compile all the essential contact details. Include your name, business name, address (both physical and mailing), phone number, email address, and any social media links. Consider using a form for visitors to send messages to your email address, rather than displaying the email directly on the website to avoid spam. Additionally, include relevant images, such as the exterior of your building or a map for better navigation.

🏠 Home Page

The home page serves as the gateway to your website and should provide a captivating introduction. Create a Word document for the home page, ensuring that it is visually appealing and engaging. Include a banner image with a compelling statement or message that represents your business. Below the banner, list your services with brief descriptions and links to their respective pages. The content for the services section can be extracted from the services.doc file. Remember to include images that complement the overall design and message of the home page.

📦 Products Page

If your website includes a products page, create a separate folder and save a Word document titled "products.doc." In this document, provide descriptions, specifications, and any other relevant information about your products. Include high-resolution images of each product, ensuring that the image name matches the product description. This will aid the designer in accurately associating each image with its respective product.

🌐 Image Optimization

To ensure optimal website performance, it is crucial to optimize your images. Resize them to a standard width of 1920 pixels and a height of 1280 pixels, following a 16:9 aspect ratio. This size is ideal for various screen resolutions and will ensure that your images appear crisp and clear. Avoid embedding images directly into Word documents, as this may result in compression and decreased image quality. Instead, provide the designer with the original JPEG files separately.

📦 Packaging the Website Content

Once you have prepared the content for each page, it's time to package everything in a neat and organized manner. Place all the Word documents and image files into their respective folders. Make sure that the file names, image names, and content are all properly associated with their corresponding pages. This will make it easier for your website designer to locate and utilize the content effectively. Provide the complete folder structure to your designer, ensuring that everything is well-documented and any specific instructions are included.

🖊️ Final Thoughts

Preparing your website content for delivery to your designer is a vital step in ensuring a seamless website development process. By organizing your content, optimizing images, and providing clear instructions, you enable your designer to create a website that accurately represents your business. Remember to maintain open lines of communication with your designer throughout the process to address any questions or concerns. By working together, you can create a stunning and effective website that meets your goals and engages your audience.


  • Organize your website content by creating a folder structure.
  • Use separate Word documents for each web page and include engaging, keyword-rich content.
  • Include high-quality images that complement the content and ensure they are optimized for web use.
  • Provide clear instructions and associating image names with the relevant content.
  • Package the content neatly and offer it to your website designer, ensuring all files and instructions are well-documented.


Q: How should I name my images? A: It's recommended to assign descriptive names to your images. For example, if the image is related to a specific service, include the service name in the image file name.

Q: Can I embed images into Word documents? A: It's best to avoid embedding images into Word documents, as it may result in image compression and reduced quality. Provide the original image files separately.

Q: What image size should I use? A: For optimal website performance, resize your images to 1920 pixels wide by 1280 pixels high, maintaining a 16:9 aspect ratio.

Q: How should I deliver the content to my website designer? A: Create a well-organized folder structure containing separate Word documents and image files for each page. Provide clear instructions and ensure all files and associations are properly documented.


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