Discover Hike's New AI-Enabled Features and Upcoming Enhancements

Discover Hike's New AI-Enabled Features and Upcoming Enhancements

Table of Contents

  1. Introduction
  2. New AI-Enabled Features
  3. Hike Approved Partner Portal
  4. GA4 Metrics and Dimensions
  5. Upcoming Features
  6. FAQs

Introduction

Welcome to today's webinar where we will explore the exciting new features introduced in Hike. We'll take a comprehensive look at these features and guide you step-by-step through their usage. Additionally, we'll provide a sneak peek into upcoming features that will be available soon. If you have any questions during the presentation, please feel free to ask them in the chat, and we will address them at the end. Let's dive right in!

New AI-Enabled Features

Suggested Keywords

One of the new AI-enabled features in Hike is the ability to generate suggested keywords. These keywords are based on your selected business category and manually added keyword ideas. By clicking on "Suggested Keywords," you can explore AI-generated keyword suggestions that are relevant to your business. This feature is particularly useful if you're unsure about which keywords to add and provides a convenient starting point for your keyword research.

Reviewing Chosen Keywords

Hike's AI-powered system offers an efficient way to review chosen keywords. When you select keywords that are relevant to your business, you can click on "Chosen Keywords" to see them listed. Next to each keyword, you will find the "Review" column, which indicates whether the AI considers the keyword a good match for your website. This review is based on your business category and website content. It helps you evaluate the relevance of the chosen keywords and refine your optimization strategy.

Assigning Keywords to Pages

Once you've selected the keywords that align with your business, the next step is to assign them to the relevant pages on your website. By clicking on "Add Keyword" in the Strategy and Keyword Sitemap section, you can select keywords from your list and assign them to specific pages. Hike's AI then reviews the keywords and compares them to the content of each page. This evaluation determines whether the assigned keywords are a good match. The review results provide valuable insights into the effectiveness of your chosen keywords for each page.

AI-Powered Content Creation

Hike's Content Wizard has undergone significant enhancements with the integration of the latest Chat GPT4 AI model. The improved version ensures more comprehensive, accurate, and valuable copy generation. With the Content Wizard, you can now add keywords to your content. Simply select your desired content ideas, add the relevant keywords, and generate the content. The AI will include the keywords seamlessly within the generated copy, providing you with an excellent starting point and structure for your blog posts. Remember to review and customize the generated content to align it with your brand's tone of voice and add unique examples and insights.

Knowledge Base

Hike's Knowledge Base has been expanded and updated to offer a wealth of articles covering various aspects of SEO. Whether you need information on content marketing, keyword research, or any other subject related to SEO, the Knowledge Base has got you covered. It provides in-depth articles that offer valuable insights and answers to common SEO questions. If you're unsure about any SEO topic, search the Knowledge Base or explore the extensive list of updated articles to find the information you need.

Hike Approved Partner Portal

With the transition from fulfilled services to a software-focused approach, Hike now offers the Hike Approved Partner Portal. This portal allows you to access additional SEO help and services from Hike-approved partners. If you require ongoing assistance with SEO or specialized services based on your specific needs, you can fill out the form in the Help Center. Upon submission, our team will match you with two to three agencies that meet your requirements. This partnership enables you to receive expert support and collaborate with agencies tailored to your SEO goals.

GA4 Metrics and Dimensions

As Google Analytics transitions to GA4, Hike provides support for the latest metrics and dimensions offered by this version. When using Hike's Report Builder, you can create custom GA4 widgets to analyze your website's performance. Some of the new GA4 metrics and dimensions include active users, engagement rate, event count, new users, and more. You can split these metrics by various dimensions such as country, browser, or channel grouping to gain deeper insights into your website's analytics. By utilizing GA4 metrics and dimensions, you can track and measure key performance indicators essential for optimizing your online presence.

Creating GA4 Widgets

Creating a GA4 widget with Hike is a straightforward process. Simply access the Report Builder and select the GA4 widget option. Choose the metric you want to track, such as new users, and the widget type, such as line graph or bar chart. You can customize the date range, split the data by dimensions, and even add filters to fine-tune your widget. Hike's Report Builder provides you with the flexibility to design and analyze your GA4 widgets according to your specific needs.

Upcoming Features

Predefined GA4 Widgets

Hike is currently developing a range of predefined Google Analytics 4 widgets. These widgets will offer ready-to-use options that you can simply select and customize to fulfill your reporting requirements. These predefined widgets will save you time and effort by providing pre-configured visualizations that deliver valuable insights into your website's performance. Keep an eye out for these exciting new additions, as they will be available for use in the next few weeks.

Learn SEO Hub

In the pipeline is Hike's Learn SEO Hub, a comprehensive resource hub dedicated to all things SEO. It will feature in-depth articles covering various SEO aspects, including backlink strategies, keyword research techniques, and more. With over 30 pages and approximately 55,000 words of content, the Learn SEO Hub will become an invaluable source of knowledge for those looking to enhance their understanding of SEO. Stay tuned for the launch of this new hub and take advantage of the extensive insights it offers.

FAQs

Q: Does Google penalize content generated by AI?

A: Google's focus is on rewarding high-quality content that provides value to users, regardless of whether it is generated by AI or humans. The key is to ensure that the content is useful, unique, and relevant to the user's query. While there may be biases in the algorithm, the most important factors are the quality and relevance of the content.

Q: Can I assign keywords to pages that do not have any content yet?

A: It is recommended to assign keywords to pages that already have content. If a page is completely blank, there is no content for the AI to evaluate. In such cases, it is best to add content to the page first and then assign relevant keywords based on the page's content.

Q: Will Hike's upcoming Learn SEO Hub include articles about keyword mapping for new websites?

A: Yes, the Learn SEO Hub will cover various aspects of SEO, including keyword mapping for new websites. It will provide guidance on how to strategically assign keywords to pages to maximize their relevance and improve search engine rankings.

Q: Are there any articles in the Knowledge Base about assigning keywords to pages when creating a new site?

A: The Knowledge Base contains a wealth of articles covering various aspects of SEO, including assigning keywords to pages. You can search the Knowledge Base for specific topics or explore the articles to find information and guidance on assigning keywords to pages for new websites.

For further assistance or more FAQs, please refer to Hike's Knowledge Base or reach out to our support team.

Thank you for joining the webinar and exploring the new features in Hike. We hope you found this information valuable and that it empowers you to optimize your SEO strategy effectively. If you have any further questions, feel free to ask our support team, and they will be happy to assist you.

Note: Please visit Hike's Knowledge Base for more detailed articles and resources related to the topics discussed in this webinar.

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