Discover the Exciting World of UK SEO Freelancing
Table of Contents
- Introduction
- Client Referral - A Great Start
- Meeting in Stockton - New Client Acquired
- On the Way to Darlington - Hairdressing Apprenticeships
- PPC Success and Budget Allocation
- SEO Work and Rebranding
- Buzz and Excitement in Newcastle
- Updates on Email Enquiries for SEO and PPC
- Testing and Scaling Up Marketing Strategies
- Managing Workload and Resilience
- Conclusion
- Resources
🚀 Heading over to Darlington - Hairdressing Apprenticeships
On my way to Darlington, I’m excited to speak with the hairdressing apprenticeships team. I have been collaborating with them for the past three to six months, managing their PPC campaigns. They have an excellent internal team, led by Martin, who has done an outstanding job in the digital space. It’s been a pleasure working alongside him and making their digital presence resonate with their target audience.
During our recent discussion, we reviewed their PPC budgets, particularly in certain areas during the social period. This was based on the success they were achieving through Google ads compared to social media advertising. By analyzing the conversion rates, we identified areas where they were getting the best results and decided to allocate more budget to those channels. Additionally, we discussed the need to increase efforts in other areas such as candidate campaigns, which were performing exceptionally well. It was an interesting conversation that opened up opportunities to explore the potential of SEO as they recently went through a rebranding process.
Certainly, working with clients who are open to diversifying their marketing strategies due to escalating costs in specific channels is always exciting. Many individuals and businesses I've been engaging with have experienced significant cost increases with their current advertising suppliers. For example, in the recruitment industry, job boards have become expensive, prompting businesses to explore alternative marketing avenues.
As an SEO strategist, I find it essential to run small-scale test runs with clients. This helps in understanding their specific needs and performance benchmarks. By taking a topic or campaign and evaluating its outcomes, we can determine if it's worth scaling up or redirecting resources to other initiatives. This approach sets me apart in my field, allowing clients to test the waters without major financial commitments upfront. It's become increasingly important as more businesses are exploring the potential of SEO, diversifying their marketing efforts to reduce dependency on a single, cost-inflated channel.
Pros:
- The hairdressing apprenticeships team is willing to diversify their marketing strategies.
- Test runs allow for informed decision-making and optimized resource allocation.
- The SEO strategy is adaptable to changing trends and budget constraints.
Cons:
- Rebranding and redirecting resources come with challenges such as URL restructuring and redirects.
- Educating clients on the value and benefits of SEO may require extra effort.
Highlights
- Successfully acquired a new client through client referral.
- Analyzed PPC and social media advertising performance to determine effective budget allocation.
- Collaboration with hairdressing apprenticeships team for PPC and digital marketing.
- Explored the potential of SEO after their rebranding.
- Worked with clients experiencing rising marketing costs, encouraging them to diversify.
- Implemented small-scale test runs to gauge campaign performance before scaling up.
- Maintained a balance between workload and resilience to prevent burnout.
- Showcased exceptional SEO results for clients, leading to potential case studies.
FAQ
Q: How do you determine the best channels for allocating the advertising budget?
A: By analyzing the performance and conversion rates of different advertising channels, we can identify areas where the client is getting the best results. This data-driven approach allows us to make informed decisions on budget allocation.
Q: How do you manage the workload while acquiring new clients?
A: Prioritizing tasks and having a clear workflow plan is crucial. It's essential to allocate time for both client acquisition and delivering results to existing clients. While it can be challenging, effective time management and delegation help maintain a healthy balance.
Q: How long does it typically take to see results from SEO efforts?
A: The timeline for SEO results can vary depending on various factors, such as the competitiveness of the industry and the current online presence. Generally, it takes several months to start seeing noticeable improvements, but consistent efforts, tracking analytics, and making necessary adjustments help to achieve long-term success.
Q: What are the benefits of diversifying marketing strategies?
A: Diversification reduces dependency on a single channel, mitigates the risk of rising costs, and allows businesses to reach a broader audience. It enables testing different approaches to maximize ROI and adapt to changes in the competitive landscape.
Q: How do you handle moments of exhaustion and prevent burnout?
A: Recognizing the signs of burnout is crucial. I prioritize self-care by taking breaks and ensuring a healthy work-life balance. Having a supportive team and clear communication channels also help to manage workload and prevent burnout.
