Find the Perfect Website Builder for You in 2023 | Ultimate Comparison + Why I Hated Squarespace

Find the Perfect Website Builder for You in 2023 | Ultimate Comparison + Why I Hated Squarespace

Table of Contents

  1. Introduction
  2. The Importance of Choosing the Right Website Builder
  3. Squarespace: Pros and Cons
  4. Wix: Pros and Cons
  5. Shopify: Pros and Cons
  6. Webflow: Pros and Cons
  7. Cargo Collective: Pros and Cons
  8. Readymag: Pros and Cons
  9. Alternative Options: Notion, Adobe Portfolio, Figma, HTML Templates
  10. Conclusion


Are you struggling to choose the best website builder for your needs? With so many options available, it can be overwhelming to find the right one. As a designer with years of experience in website development, I have used various website builders and I am here to guide you through the pros and cons of each. Whether you are a student, a small business owner, or someone who is simply looking for a hassle-free website solution, I will help you find the perfect fit for your needs. So, let's dive in and explore the top website builders available in the market today.

The Importance of Choosing the Right Website Builder

Before we begin exploring different website builders, let's understand why choosing the right one is crucial. Your website is often the first impression potential clients or customers have of your business, so you want it to be visually appealing, user-friendly, and reflective of your brand. The website builder you choose will determine the level of customization, flexibility, and ease of use you have during the design process. So, let's closely examine the advantages and disadvantages of some popular website builders.

Squarespace: Pros and Cons

🔸 Pros:

  • Squarespace offers beautifully designed templates that can give your website a professional look in no time.
  • It provides an easy way to register a domain and set up a mailbox without the need for third-party options.
  • Squarespace simplifies the process of creating a blog or online shop.
  • The mobile version of your website is automatically optimized when you choose a template, saving you time and effort.

🔹 Cons:

  • Squarespace has limited flexibility compared to other website builders, especially if you are not familiar with custom code.
  • If you are particular about unique website design, Squarespace's templates may make your website look similar to others.
  • Modifying certain elements within the templates can be frustrating due to the drag-and-drop, grid-like structure.
  • Squarespace may not be the ideal choice for designers who want their websites to stand out as part of their branding and marketing strategy.

Despite its limitations, Squarespace is perfect for individuals who want a simple and straightforward website without investing too much time or effort into the design process. It is especially suitable for small business owners who can benefit from built-in tools like analytics.

Wix: Pros and Cons

🔸 Pros:

  • Wix offers a high level of customization and flexibility, allowing you to place your elements anywhere on the page.
  • It provides a wide range of templates to choose from, giving you the option to start from scratch or use pre-designed templates.
  • Wix supports advanced features like sandbox and CMS, making it suitable for more complex projects.
  • The platform allows you to add custom code, giving you even more control over your website's design.

🔹 Cons:

  • The user experience of Wix is not as seamless and intuitive as Squarespace.
  • It requires manual optimization of the mobile version since elements can be placed anywhere.
  • Wix websites may take longer to load compared to Squarespace, particularly when custom elements are added.

Overall, Wix is a great choice for business owners or creators who are willing to invest more time in creating a customized website. If you are not satisfied with the set templates provided by Squarespace, Wix offers a higher degree of flexibility.

Shopify: Pros and Cons

🔸 Pros:

  • Shopify specializes in e-commerce and provides comprehensive tools for selling products online.
  • It offers a wide range of professionally designed templates that can give your online store a polished look.
  • Shopify includes built-in analytics that enable small business owners to easily monitor and understand their website's performance.
  • The platform provides a variety of widgets and plugins to enhance your store's functionality, including features like countdown timers to increase impulse purchases.

🔹 Cons:

  • Shopify's customization options are not as extensive as those offered by website builders like Wix or Webflow.
  • Achieving full customization may require knowledge of custom code.
  • Although the basic features are user-friendly, some advanced functionalities may require a learning curve.

If your primary goal is to sell products online, Shopify is the perfect website builder for you. It simplifies the setup process and provides tools specifically tailored to e-commerce businesses.

Webflow: Pros and Cons

🔸 Pros:

  • Webflow offers unparalleled flexibility, allowing you to create highly customized websites with unique designs.
  • It supports complex animations, font choices, and other advanced features that can take your website to the next level.
  • Webflow allows you to add custom integrations and code enhancements for optimal functionality.
  • This website builder is particularly suitable for designers, startups, and small businesses that require advanced customization.

🔹 Cons:

  • Webflow has a learning curve, and beginners may find it challenging to navigate initially.
  • Unlike Squarespace, Webflow does not include built-in analytics, requiring you to add Google Analytics yourself.
  • Optimizing tablet and mobile views may require additional time and effort.

Webflow is the ultimate choice for designers who have outgrown Squarespace or Wix and are ready to take their websites to the next level. With great flexibility, however, comes the responsibility of a steeper learning curve.

Cargo Collective: Pros and Cons

🔸 Pros:

  • Cargo Collective offers refreshing templates that break away from traditional website designs.
  • Its unique features, such as horizontal scrolling and section-specific scrolling, allow for more engaging and unconventional layouts.
  • Cargo Collective is perfect for designers, indie artists, indie brands, and anyone looking for a more fun, unique, and modern website.

🔹 Cons:

  • Compared to Wix, Cargo Collective may be less flexible and harder for non-tech-savvy users to navigate.
  • It may lack some of the customization options provided by website builders like Webflow.

If you want to break free from traditional website designs and embark on a more creative and unique journey, Cargo Collective is an excellent option. Its templates offer a breath of fresh air in an oversaturated market of similar-looking websites.

Readymag: Pros and Cons

🔸 Pros:

  • Readymag provides minimalistic and modern templates that are easy to navigate.
  • Like Wix, it offers a drag-and-drop interface, allowing you to place elements anywhere on the page.
  • Readymag's animation flexibility gives you the ability to create visually captivating websites without the need for coding skills.

🔹 Cons:

  • Readymag may lack the same level of customization as Webflow or Wix.
  • Compared to Squarespace, it offers fewer templates to choose from.
  • Full customization may require knowledge of custom code.

If you are looking for a simplified, minimalistic website builder similar to Wix, but with a more modern touch, Readymag is an excellent choice. It strikes a balance between flexibility and user-friendliness.

Alternative Options: Notion, Adobe Portfolio, Figma, HTML Templates

In addition to the more popular website builders mentioned above, there are alternative options available for specific needs and preferences.

  • Notion: If you are already using Notion as a productivity tool, you can leverage its free features to create a simple website. Share your Notion pages as webpages or use third-party tools to turn your Notion into a website.
  • Adobe Portfolio: As a part of your existing Adobe subscription, Adobe Portfolio allows you to create professional-looking websites using pre-designed templates. Although it offers less customization than Squarespace, it is a great free option for showcasing your work.
  • Figma: If you are a student or already familiar with Figma, you can use this design tool to create website prototypes. Although it requires the use of a third-party tool to convert your design into a website, it provides more flexibility than ready-made website builders.
  • HTML Templates: For those with programming knowledge in HTML and CSS, you can download free HTML templates and use software like VS Code for customization. Free hosting services like Heroku allow you to deploy your website without additional costs.

Remember, you are not limited to traditional website builders. Consider these alternative options based on your existing tools and skills.


Choosing the right website builder can be a daunting task, but it is crucial for establishing a visually appealing and functional online presence. Squarespace, Wix, Shopify, Webflow, Cargo Collective, and Readymag offer different features and cater to various needs. Furthermore, alternative options like Notion, Adobe Portfolio, Figma, and HTML templates provide unique solutions.

Evaluate your specific requirements, such as customization, flexibility, ease of use, and branding, before making a decision. Don't feel pressured to use the most popular options. There are plenty of alternatives that may better suit your needs and budget.

Remember that your website reflects your brand and plays a vital role in attracting visitors. Take the time to explore and understand the best website builder for you, and create an online presence that truly represents your vision.


  1. Find the perfect website builder for your needs – Squarespace, Wix, Shopify, Webflow, Cargo Collective, Readymag, and more.
  2. Squarespace offers beautiful templates, perfect for those looking for a simple and straightforward website builder.
  3. Wix provides extensive customization options, making it ideal for users who want more flexibility in their website design.
  4. Shopify specializes in e-commerce, offering comprehensive tools and widgets for online store creation.
  5. Webflow empowers designers with unparalleled flexibility and the ability to create highly customized websites.
  6. Cargo Collective breaks away from the traditional mold, offering fun and refreshing templates for designers, indie artists, and brands.
  7. Readymag strikes a balance between simplicity and modern design, with drag-and-drop functionality and animation flexibility.
  8. Explore alternative options like Notion, Adobe Portfolio, Figma, and HTML templates for more specific needs.
  9. Choose the right website builder based on your requirements to create a visually appealing and functional online presence.


Q: Which website builder is the easiest to use for beginners? A: Squarespace and Wix are both user-friendly options for beginners. However, Squarespace offers a more straightforward and simplified design process.

Q: Can I sell products on Squarespace, Wix, or Webflow? A: Yes, all three website builders offer options for incorporating e-commerce functionality into your website. However, Shopify specializes in e-commerce and provides more comprehensive tools for selling products online.

Q: Do any of these website builders offer free plans? A: Yes, Squarespace, Wix, and Webflow offer free plans with limited features. However, for more advanced functionality and customization, you may need to upgrade to a paid plan.

Q: Which website builder is best for designers? A: Webflow and Readymag are highly recommended for designers due to their flexibility and customization options. These website builders allow designers to create unique and visually stunning websites.

Q: Can I use my own custom code on these website builders? A: Yes, both Webflow and Wix allow you to add custom code to your websites, giving you even more control over the design and functionality. However, Squarespace has limited options for custom code integration.

Q: Are there any additional costs associated with these website builders? A: While Squarespace, Wix, Shopify, and Webflow offer all-in-one packages, some advanced features or integrations may require additional fees. It's important to consider your specific needs when choosing a plan.

Q: Can I switch between website builders in the future? A: Yes, you can switch between website builders if you decide to alter your website or switch to a different platform. However, the ease of migration may vary, and it is recommended to backup your website before making any major changes.

I am an ordinary seo worker. My job is seo writing. After contacting Proseoai, I became a professional seo user. I learned a lot about seo on Proseoai. And mastered the content of seo link building. Now, I am very confident in handling my seo work. Thanks to Proseoai, I would recommend it to everyone I know. — Jean

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