Generate Qualified Seller & Buyer Appointments with Successful Facebook Ads

Table of Contents

1. Introduction
2. Step 1: Logging in to Business.Facebook.com
3. Step 2: Accessing Ads Manager
4. Step 3: Creating a New Campaign
5. Step 4: Selecting the Lead Format
6. Step 5: Naming the Campaign and Setting the Housing Category
7. Step 6: Setting Up the Ad Set
8. Step 7: Defining the Audience
9. Step 8: Setting the Placements
10. Step 9: Naming the Facebook Ad and Setting the Headline, Description, and Call to Action
11. Step 10: Creating the Lead Form
12. Best Practices for Facebook Lead Ads Success
13. Conclusion

Step-by-Step Guide: How to Run Successful Facebook Ads for Realtors

📌 Introduction

Are you a realtor looking for a foolproof strategy to generate qualified buyer and seller leads? Look no further! In this step-by-step guide, we will walk you through the entire process of running Facebook ads for realtors. Whether you are a beginner or an experienced marketer, this comprehensive blueprint will help you attract potential clients and boost your real estate business. So grab a pen and paper, take notes, and get ready to optimize your Facebook ads for maximum success!

Step 1: Logging in to Business.Facebook.com

To get started, head over to business.facebook.com and log in with your Facebook account credentials. Once you log in, you will see the main dashboard of your Facebook business account.

Step 2: Accessing Ads Manager

In the left-hand menu of the dashboard, click on "All Tools." From there, select "Ads Manager." This is where the magic happens and where you will set up and manage your Facebook ads.

Step 3: Creating a New Campaign

Now that you're in Ads Manager, it's time to create a new campaign. Click on the "Create" button to begin the process. Select the objective that aligns with your goal, such as "Lead Generation" or "Conversions."

Step 4: Selecting the Lead Format

As a realtor, it's crucial to choose the lead format for your Facebook ads. Avoid the common mistake of boosting posts, as it rarely generates valuable leads. Instead, opt for lead form ads that allow you to collect contact information from potential clients. This will enable you to follow up with them and convert them into actual buyers or sellers.

Step 5: Naming the Campaign and Setting the Housing Category

When creating your campaign, it's essential to give it a name that reflects its purpose. For example, you can name it "Aaron Chandra Realtor Lead Gen Campaign." Furthermore, make sure to select the housing category as it is specifically designed for realtors. Failure to do so may result in your ad account getting flagged or even banned.

Step 6: Setting Up the Ad Set

In the ad set section, you will define who you want to target with your Facebook ads. Name your ad set accordingly. For example, "Calgary Home Buyers and Sellers." Specify your conversion location as "Instant Forms." This will allow you to include a form at the end of your ad to collect the necessary information from your prospects.

Step 7: Defining the Audience

While the housing category limits some targeting capabilities, you can still use detailed targeting to refine your audience. Choose specific interests or behaviors that your target audience might have, such as showing interest in real estate websites like realtor.com or Zillow. Remember, Facebook's algorithm has become advanced, so you can also rely on its optimization power by leaving the targeting section blank.

Step 8: Setting the Placements

For most realtors, it's best to run ads using automatic placements and let Facebook's algorithm choose the most effective spots to display your ads. This will optimize your ad delivery, ensuring it reaches the right audience at the right time. Select "Automatic Placements" to leverage the power of Facebook's algorithms.

Step 9: Naming the Facebook Ad and Setting the Headline, Description, and Call to Action

In the final step before launching your ad, give it a descriptive name such as "Custom Home Search." Set your headline to grab attention, like "Get Your Dream Home in the Next 90 Days!" Craft a compelling description that highlights the benefits of your services and encourages action. Utilize emojis to make your ad visually engaging. Lastly, choose a call to action that suits your objective, such as "Learn More."

Step 10: Creating the Lead Form

To collect leads effectively, you need to create a lead form that gathers necessary information from potential clients. Create a form that asks pertinent questions, such as their timeframe for buying, whether they rent or own, their budget, and the area they are interested in. Ensure you collect their contact information, which typically includes their name, email, and phone number. Having an effective lead form will help you qualify leads and tailor your follow-up communications accordingly.

Best Practices for Facebook Lead Ads Success

• Use an automated tool to promptly receive lead notifications and to ensure effective follow-up.
• Craft compelling ad copy that includes location-specific callouts and uses emojis to catch attention.
• Take advantage of higher intent forms to ask additional questions that will help qualify leads.
• Link your calendar tool for prospects to easily schedule appointments with you.
• Optimize your ad delivery by monitoring performance and making necessary adjustments.
• Continuously test different ad variations, targeting options, and ad formats to optimize your Facebook ads for better results.

📌 Conclusion

Running successful Facebook ads as a realtor doesn't have to be daunting. By following this step-by-step guide, you'll be able to create effective lead generation campaigns, attract qualified leads, and streamline your real estate business. Remember, consistency and ongoing optimization are key to achieving long-term success with Facebook ads. So go ahead and implement these strategies, and watch your real estate leads soar sky high!

📘 Resources:

• Facebook Business
• Lead Gen Pros

Highlights:

• Learn how to run successful Facebook ads for realtors from A to Z.
• Avoid the common mistake of boosting posts and discover the power of lead form ads.
• Utilize the advanced targeting capabilities of Facebook's ad platform.
• Craft compelling ad copy and utilize emojis to catch the attention of potential clients.
• Collect valuable lead information by creating an effective lead form.
• Implement best practices to optimize your Facebook ads and maximize results.

FAQ

Q: Can I boost posts instead of using lead form ads as a realtor?
A: Boosted posts may generate engagement but rarely produce valuable leads in terms of contact information. To attract qualified buyers and sellers, it's recommended to use lead form ads to collect vital lead details.

Q: How should I follow up with the leads obtained through Facebook ads?
A: Promptly respond to the leads by using an automated tool to ensure timely follow-up. Consider utilizing emails, phone calls, or scheduling appointments to help nurture and convert the leads into clients.

Q: Can Facebook's algorithm help optimize my ads and target the right audience?
A: Yes, Facebook's algorithm has become advanced over time. By leaving the detailed targeting section blank, you can rely on Facebook's optimization to analyze and target the most qualified individuals to see your ad.

Q: What is the recommended daily budget for Facebook ad spend?
A: Depending on your market and the type of ads you run, it is suggested not to go lower than $10 per day on ad spend. However, for better results, a budget of $15 or more per day is generally recommended.

Q: Where can I find additional resources for running Facebook ads as a realtor?
A: You can visit the Facebook Business website for comprehensive resources and guidelines on running ads. If you're looking for professional assistance, Lead Gen Pros offers expert services in generating real estate leads using Facebook ads.