Launching a New SEO Agency: Secrets and Strategies Revealed

Table of Contents:

1. Introduction
2. The Decision to Launch a New SEO Agency
3. The Approach: Focusing on Technical SEO and Links
4. The Importance of Outreach Messages
5. The Strategy: Reaching Out and Offering Value
6. Starting from Scratch: What You Can Go Out and Do
7. The Numbers Game: Putting Yourself Out There
8. Documenting the Process: From Landing Clients to Selecting a Niche
9. Sharing the Process: Principles Over Templates
10. The Results: Landing the First Client
11. Lessons on Control and Timing
12. The Conversion Process: Sending Videos, Getting on Calls, and Delivering Proposals
13. Updates on Building the Agency: Early Days and Future Plans

🚀 The Decision to Launch a New SEO Agency

In a quest for something new and challenging to work on, I recently made the exciting decision to launch a new SEO agency. The primary focus of this agency? Technical SEO and everything related to building quality links. We're also planning to provide our services specifically to e-commerce companies. Now, I know what you're thinking, why am I sharing this with you? Well, it's because I want to show you exactly how we're going to land clients and do it in a way that even a beginner can replicate. I'll break down the methodology we're using, step by step, without relying on complicated advertising strategies. So, if you're starting from scratch and wondering what exactly you can do, let's dive right in.

📢 The Importance of Outreach Messages

For years, I've been emphasizing the power of outreach messages. The first step is to identify who you want to work with, whether it be potential clients or partners. Then, it's a matter of reaching out to them and offering value. While the ultimate goal is to convert them into paying clients, the initial outreach should focus on establishing a connection and providing something of worth. It's not a foolproof method, but the strategy is straightforward, making it accessible to anyone willing to put in the effort.

📨 Starting from Scratch: What You Can Go Out and Do

So, you're just starting out and wondering what exactly you can do to get the ball rolling. Well, the answer is simple: reach out! Whether it's through email, LinkedIn, Instagram, or any other suitable platform, make contact with your target audience. Offer something valuable, establish a connection, and let them know how you can help. It's a numbers game, so don't be disheartened if your first few attempts don't yield immediate results. Consistency and perseverance are key.

📝 Documenting the Process: From Landing Clients to Selecting a Niche

Throughout this journey of building our new agency, I'll be documenting every step of the process. This includes how we land clients, decide on our niche, and our overall thought process behind it all. Of course, there will be some details that I won't share, such as the exact standard operating procedures (SOPs) or our secret sauce for getting results. However, I want to provide you with enough information to learn from and potentially replicate our success. It's about understanding the principles, adapting them to your unique situation, and putting them into action.

📈 The Results: Landing the First Client

Already, just a couple of weeks in, we've sent out approximately 150 outreach messages. And guess what? We've already landed our first client—a thriving e-commerce store based in the UK. Now, I won't delve into specific numbers because that's not what matters here. What's crucial is the process itself, which remains the same regardless of the size or frequency of client acquisitions. Remember, each journey is unique, and not everyone will command the same rates or offer identical services. But that's the beauty of starting out—you can tailor your approach to your own local SEO needs and niche.

🕒 Lessons on Control and Timing

Building an agency from scratch requires a realization: some factors are beyond our control. While we can control our output, such as sending a specific number of emails per day, we can't guarantee perfect timing or hitting the right person at the right moment. Our first client, for example, happened to be actively seeking a new SEO agency when we reached out to them. Could it have gone differently? Absolutely. But that's the lesson here—focus on what you can control and consistently put in the effort. Success may come sooner or later, but the journey itself is invaluable.

Highlights:

• Exciting decision to launch a new SEO agency
• Focusing on technical SEO and links
• Importance of outreach messages and offering value
• Starting from scratch: reaching out to potential clients
• Documenting the process: from landing clients to selecting a niche
• Results so far: landing the first client
• Lessons on control and timing

FAQ:

Q: Can a beginner replicate the strategies mentioned? A: Absolutely! The outreach method described is accessible to anyone willing to put in the effort and consistently reach out to their target audience.

Q: Are there specific templates provided? A: While I won't be sharing exact templates, I will be discussing the principles behind the process. This way, you can adapt and personalize your outreach, ensuring better results.

Q: How important is control in building an agency? A: Control is essential, but it's vital to recognize that some aspects are beyond our control. The focus should be on what you can control, such as consistently putting in the effort and refining your outreach techniques.

Q: Can I target local SEO as a beginner? A: Absolutely! Local SEO is an excellent starting point for beginners, as it tends to be more manageable and provides an opportunity to learn and gain valuable experience.

Q: Is there a guarantee of immediate client acquisition? A: Building a client base takes time and effort. While the process outlined is effective, results will vary for each individual. Consistency, perseverance, and continuous improvement are essential to achieve long-term success.

Resources:

• None mentioned.