The 4 Core Factors to Rank Keywords on Google

The 4 Core Factors to Rank Keywords on Google

Table of Contents:

  1. Introduction
  2. What is SEO?
  3. The Importance of SEO
  4. The 4-Step Process to Rank Keywords on Google
    • 4.1 Step 1: Building a SEO-Optimized Website
    • 4.2 Step 2: Creating High-Quality Content
    • 4.3 Step 3: Building Backlinks
    • 4.4 Step 4: User Engagement
  5. The Components of a SEO-Optimized Website
    • 5.1 Size and Structure
    • 5.2 Page Load Speed
    • 5.3 Mobile-Friendliness
  6. Creating High-Quality Content
    • 6.1 Understanding Customer Needs
    • 6.2 Keyword Research and Optimization
    • 6.3 Expanding Content with H2 and H3 Tags
  7. Building Backlinks
    • 7.1 Free Backlinking Strategies
    • 7.2 Paid Backlinking Strategies
  8. User Engagement Techniques
    • 8.1 Free User Engagement Strategies
    • 8.2 Paid User Engagement Strategies
  9. Conclusion
    • 9.1 Summary
    • 9.2 Final Thoughts


Welcome back to Văn Thái's web video channel. In this video, we will guide you through the 4-step process to rank keywords on Google. SEO is an essential technique that helps us promote our products, services, and personal brand by getting our keywords to the top of search engine results. Whether you are an online seller, an affiliate marketer, or have other purposes, understanding the steps to rank your keywords is crucial. This video will provide you with a detailed explanation of each step, starting with building a SEO-optimized website, creating high-quality content, building backlinks, and engaging users.

What is SEO?

SEO stands for Search Engine Optimization. It is a process of optimizing a website to improve its visibility on search engine results pages (SERPs). Through various optimization techniques, SEO aims to increase organic (non-paid) traffic to a website, enhance its ranking on search engine results, and ultimately drive more targeted traffic, leads, and sales.

The Importance of SEO

SEO is crucial for digital marketing success. Here are a few reasons why:

  1. Increased Visibility: When your website appears at the top of the search results, it gains higher visibility and attracts more organic traffic.

  2. Credibility and Trust: Websites that rank higher on search engines are often perceived as more trustworthy and credible by users.

  3. Targeted Traffic: SEO helps you target specific keywords and phrases relevant to your business, bringing in qualified traffic that is more likely to convert.

  4. Cost-Effectiveness: Compared to paid advertising, SEO provides a long-term, cost-effective solution for driving traffic and generating leads.

The 4-Step Process to Rank Keywords on Google

Step 1: Building a SEO-Optimized Website

To rank keywords, you need a website that meets Google's requirements. This includes having proper setup elements such as map size, robot.txt, and author tags. Additionally, your website's structure should be optimized for SEO, with clear and user-friendly navigation, relevant keywords, and fast page load speed. It should also be mobile-friendly to cater to the increasing number of users accessing websites through mobile devices.

Step 2: Creating High-Quality Content

Content is king when it comes to SEO. Your content should serve both your audience and search engine crawlers. It should provide valuable information and satisfy user intent. For example, if you are selling laptops, your content should include specifications, prices, colors, warranties, and usage instructions. Additionally, you can expand your content by using H2 and H3 tags to cover related topics and keywords.

Step 3: Building Backlinks

Backlinks are essential for SEO as they demonstrate the authority and relevance of your website. You can acquire backlinks through various strategies. Free strategies include participating in forums, social media sharing, and leaving comments with your website link. Paid strategies involve hiring services or utilizing backlink networks to boost the number and quality of backlinks to your site.

Step 4: User Engagement

User engagement plays a crucial role in SEO. Search engines analyze user behavior to determine the value of a website. Increasing user engagement signals, such as a low bounce rate, longer time on site, and high click-through rates, can improve your search rankings. Strategies to improve user engagement include creating compelling and interactive content, optimizing site speed, personalizing user experiences, and encouraging social shares.

The Components of a SEO-Optimized Website

Size and Structure

A SEO-optimized website should have the right size and structure. This includes setting up necessary elements such as sitemap, robot.txt, and author tags. It also involves planning a logical site structure with well-organized categories and pages to facilitate easy navigation for both users and search engine crawlers.

Page Load Speed

Page load speed is a critical factor for user experience and SEO. A fast-loading website not only provides a better user experience but also improves search engine rankings. To ensure optimal page load speed, optimize image sizes, minimize HTTP requests, use browser caching, and choose a reliable web hosting provider.


With the increasing use of mobile devices, having a mobile-friendly website is vital for SEO. Ensure that your website is responsive and adapts to different screen sizes. This helps provide a seamless browsing experience for mobile users and improves your chances of ranking higher in mobile search results.

Creating High-Quality Content

Understanding Customer Needs

To create high-quality content, it is crucial to understand the needs of your customers. Identify the information they are looking for and provide it in a clear and concise manner. For example, if you are targeting customers searching for wedding card designs, include details such as pricing, design options, color choices, and customer reviews.

Keyword Research and Optimization

Keyword research is an essential step in creating SEO-optimized content. Identify relevant keywords and phrases that your target audience is searching for, and incorporate them strategically throughout your content. Optimize headings, subheadings, meta tags, and image alt texts with your target keywords to improve search visibility.

Expanding Content with H2 and H3 Tags

To enhance your content's depth and relevance, utilize H2 and H3 tags to cover related topics and subtopics. For example, if you are writing about ASUS laptops, you can create subheadings such as "What is a Laptop ASUS?", "Where to Buy ASUS Laptops?", "Why Choose ASUS Laptops?", and "How to Use ASUS Laptops?" This expands your content, caters to different user queries, and signals to search engines that your content is comprehensive.

Building Backlinks

Free Backlinking Strategies

There are several free strategies to build backlinks to your website. Participate in relevant forums and communities where you can leave comments or create posts with your website link. Utilize social media platforms to share your content and attract attention from users who may backlink to it. Additionally, write guest posts for other websites and include links back to your site within the content.

Paid Backlinking Strategies

For a more effective backlinking approach, you can consider paid strategies. One option is to hire backlinking services that specialize in acquiring high-quality backlinks from reputable websites. Another option is to utilize backlink networks, where you pay to place your backlinks on various websites to improve your site's authority and ranking.

User Engagement Techniques

Free User Engagement Strategies

To improve user engagement, consider implementing the following free strategies:

  1. Create compelling and interactive content that encourages users to stay on your site for longer periods.
  2. Optimize your site's load speed to minimize user frustration and improve browsing experiences.
  3. Personalize user experiences by providing relevant recommendations and suggestions based on their browsing history or preferences.
  4. Encourage social shares by including social sharing buttons and creating share-worthy content.

Paid User Engagement Strategies

If you are willing to invest in user engagement, consider these paid strategies:

  1. Run targeted ads to attract relevant users to your website and encourage them to engage with your content.
  2. Utilize email marketing to send personalized messages, updates, and promotions to your audience.
  3. Implement live chat or chatbot features to provide instant support and assistance to users.
  4. Offer loyalty programs or exclusive discounts to reward frequent and engaged users.



In summary, ranking keywords on Google requires a comprehensive 4-step process, including building a SEO-optimized website, creating high-quality content, building backlinks, and engaging users. Each step plays a crucial role in improving your website's search visibility, credibility, and traffic. By understanding your customers, conducting keyword research, and implementing effective SEO strategies, you can increase your chances of ranking higher on search engine results pages.

Final Thoughts

SEO is an ongoing process that requires continuous effort and adaptation to stay ahead in the search engine rankings. While these steps provide a solid foundation, it's essential to stay updated with the latest SEO trends and algorithm changes. By consistently optimizing your website, creating valuable content, and engaging users, you can strengthen your online presence, attract more organic traffic, and achieve your marketing goals.

Don't forget to subscribe to our channel for more informative videos on SEO and digital marketing. Thank you for watching, and we'll see you in the next video!


  • The 4-step process to rank keywords on Google
  • Importance of building a SEO-optimized website
  • Creating high-quality content for improved search rankings
  • Strategies for building backlinks to increase website authority
  • Techniques for user engagement to improve search rankings


Q: How long does it take to see results with SEO? A: SEO is a long-term strategy that requires consistent effort and patience. It generally takes several months to start seeing noticeable improvements in search rankings and organic traffic.

Q: Are paid backlinks effective for SEO? A: Paid backlinks can be effective if they come from reputable websites and are placed naturally within relevant content. However, it's important to ensure that the backlinks are acquired ethically and align with Google's guidelines to avoid penalties.

Q: Can I do SEO on my own or should I hire a professional? A: SEO can be done by individuals with a good understanding of the concepts and techniques. However, for more complex strategies and optimal results, hiring a professional SEO agency or consultant can be beneficial.

Q: How frequently should I update my website's content? A: Regularly updating your website's content can be beneficial for SEO. Aim for a consistent content publishing schedule, whether it's weekly, bi-weekly, or monthly, depending on your industry and target audience.

Q: Is social media engagement important for SEO? A: Social media engagement indirectly affects SEO by driving traffic to your website, increasing brand exposure, and attracting potential backlinks. While social signals do not directly impact search rankings, social media presence can benefit your overall digital marketing strategy.

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