Boost Your SEO in 2021: 21 Expert Tips for Success
Table of Contents:
- Introduction
- Tip 1: Favicon Optimization
- Tip 2: Breadcrumb Optimization
- Tip 3: Meta Description Optimization
- Tip 4: Utilizing Dates in Titles
- Tip 5: Boilerplate Audit for Title Tags
- Tip 6: Leveraging Schema Markup
- Tip 7: Relaunching Top Content
- Tip 8: Increasing Internal Linking
- Tip 9: Updating Old Content with New Links
- Tip 10: Remove Unnecessary Links from Content
- Tip 11: Mobile Link Parity Audit
- Tip 12: Investing in Long-Form Content
- Tip 13: Using More Headers
- Tip 14: Leveraging Topic Clusters
- Tip 15: Bringing Content Out of Tabs
- Technical SEO Tip 1: Investing in Core Web Vitals
- Technical SEO Tip 2: Sitemaps Optimization
- Link Building Tip 1: Passive Link Acquisition
- Link Building Tip 2: Page Level Link Intersect
- Conclusion
21 Smart Google SEO Tips for 2021
In this article, we will discuss 21 practical tips to improve your SEO strategies for the new year. These tips are divided into four categories: increasing clicks, content optimization, technical SEO, and link building. Let's dive right in!
🌟 Tip 1: Favicon Optimization
Having an optimized favicon can improve your click-through rate from Google's search results. Make sure your favicon is visible and provides high contrast to attract more clicks.
🌟 Tip 2: Breadcrumb Optimization
Optimize your breadcrumbs to influence your click-through rate. Ensure that Google displays the keywords you want by using schema markup and aligning the breadcrumbs with your URL structure.
🌟 Tip 3: Meta Description Optimization
Craft compelling meta descriptions that include relevant keywords to encourage users to click on your search results. Although Google sometimes rewrites meta descriptions, a well-crafted one can still make a difference.
🌟 Tip 4: Utilizing Dates in Titles
Consider adding dates to your titles, especially for time-sensitive content. Numbers, such as the year, can increase your click-through rate for specific queries.
🌟 Tip 5: Boilerplate Audit for Title Tags
Conduct a boilerplate audit to ensure your title tags provide unique value. Experiment with removing repetitive elements to improve rankings and click-through rates.
🌟 Tip 6: Leveraging Schema Markup
Utilize schema markup, particularly fact and how-to schema, to increase your chances of earning featured snippets. Fact schema provides more search real estate, while how-to schema can attract clicks.
🌟 Tip 7: Relaunching Top Content
Review your top-performing content from the past few years and consider relaunching it with updates. By updating and keeping it on the same URL, you can potentially see significant increases in traffic.
🌟 Tip 8: Increasing Internal Linking
Explore opportunities to increase internal links on your website. Internal linking can improve rankings and user experience.
🌟 Tip 9: Updating Old Content with New Links
Whenever you publish new content, update your old content with relevant internal links. This approach improves relevance and lowers the bounce rate.
🌟 Tip 10: Remove Unnecessary Links from Content
Remove unnecessary links from your content to pass more link equity to valuable pages. Focus on providing links that count and improve your website's overall ranking.
🌟 Tip 11: Mobile Link Parity Audit
Conduct a mobile link parity audit to ensure the links on your mobile site are the same as those on your desktop site. This helps prevent losing link equity and improves user experience.
🌟 Tip 12: Investing in Long-Form Content
Consider creating long-form content as it often attracts more links and social shares. While content length is not a ranking factor, long-form content tends to perform better in search results.
🌟 Tip 13: Using More Headers
Break up your content with H2 and H3 header tags to improve readability and increase the chances of ranking for featured snippets. Research shows that pages with more header tags often receive more featured snippets.
🌟 Tip 14: Leveraging Topic Clusters
Instead of focusing on individual pieces of content, create topic clusters around a specific subject. Linking these related pieces together can increase engagement and improve SEO.
🌟 Tip 15: Bringing Content Out of Tabs
Avoid hiding content behind tabs or accordions. Studies suggest that content visible to users without having to click performs better in terms of engagement and potentially influences rankings.
🌟 Technical SEO Tip 1: Investing in Core Web Vitals
Invest in improving your website's performance metrics, as Google's Core Web Vitals are becoming increasingly important ranking factors. Consider utilizing tools like Lighthouse and services like Cloudflare to optimize your site's speed and user experience.
🌟 Technical SEO Tip 2: Sitemaps Optimization
Optimize your XML sitemaps by limiting the number of URLs to 10,000 per sitemap. Compressing smaller sitemaps can improve crawlability and provide better data through Google Search Console.
🌟 Link Building Tip 1: Passive Link Acquisition
Create high-quality content that naturally attracts links. By focusing on creating valuable resources, you can passively earn links as people discover and share your content.
🌟 Link Building Tip 2: Page Level Link Intersect
Identify web pages that link to multiple competitors but not to your site. These resource pages can be potential targets for outreach and link acquisition. Tools like Moz's Link Explorer can help identify such opportunities.
🌟 Conclusion
In 2021, prioritize user satisfaction by delivering relevant and valuable content. Remember that satisfying users and being their last click can have a positive impact on your rankings and traffic.
By implementing these 21 smart Google SEO tips, you can enhance your organic visibility and achieve better results in the year ahead!
